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Faster, Shorter and Electric: Media CROs Reset Ad Expectations for the Second Half of 2023

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As the advertising industry rounds into the back half of the year, Adweek spoke with a dozen revenue executives at premium publishers to get a sense of the next six months. The first two quarters of 2023 have been, largely, brutal, as uncertainty from advertisers has forced publishers to seek cost-savings in cuts, reductions and...

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