Quantcast
Viewing all articles
Browse latest Browse all 6711

Why Companies Should Split Their Purpose in Two

It's been a season of disquiet for Target and Bud Light. The retailer and beer brand have seen sales decline in recent months due to boycotts over their respective LGBTQ+ merchandise and marketing efforts. Each company's reaction to the backlash--Target stopped selling certain products; Bud Light didn't voice support for its transgender brand partner Dylan...

Viewing all articles
Browse latest Browse all 6711

Trending Articles