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SoBe Gives Kate Upton's Cleavage Its Own Commercial
Just five months after being named Sports Illustrated's Swimsuit Rookie of the Year, 19-year-old Kate Upton is already proving that she's more than just a bountiful bikini filler. Oh wait, no, that's...
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Kate Upton Sinks Her Teeth Into a Hardee's-Carl's Jr. Commercial
"My spice I bring to it is lingerie." Thus spake Sports Illustrated swimsuit-issue cover model Kate Upton of her role in a Carl's Jr./Hardee's commercial breaking on Sunday. Truer words were never...
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Kate Upton Attracts World's Nastiest Creatures in New Ad
Last we saw supermodel and Sports Illustrated cover girl Kate Upton, she was wolfing down a 740-calorie Carl's Jr. burger packed with jalapeño peppers and 47 grams of fat. Ha! Sure she was! Will the...
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Kate Upton Does Her Most Insipid Ad Yet, for DirecTV
Sports Illustrated cover girl and suddenly ubiquitous ad star Kate Upton has a new commercial, this time for DirecTV. And like the spots that have come before it, this one focuses squarely on her...
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Kevin Durant Takes Kate Upton to Work in Skullcandy Ad
One of the most valuable assets for companies marketing to younger consumers is their spokespeople. In particular, hip brands like the surf-skate-snow clothing company Quiksilver and headphone maker...
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Kate Upton Scrubs a Clean Path to Super Bowl for Mercedes-Benz
Kate Upton is everywhere and nowhere for Mercedes-Benz as it prepares to air its 60-second Super Bowl spot on Feb. 3. The automaker on Saturday released its official 40-second teaser for the ad, with...
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A Devilish Willem Dafoe Joins Kate Upton, Usher in Mercedes Super Bowl Ad
Willem Dafoe, his eyes twinkling with evil and his fingernails filed to sharp points, plays the devil himself in Mercedes-Benz's 2013 Super Bowl ad, an extended version of which was unveiled...
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Mercedes Revs Up High-Octane Super Bowl Appearance
With a record eight automotive brands set to air spots in CBS’ broadcast of Super Bowl XLVII, the battle for hearts and minds will be more heated than ever. But one car company has a distinct...
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Sports Illustrated Swimsuit Issue Leaked
Sports Illustrated said it’s looking into how the coveted image of its annual Swimsuit Issue was leaked before it was to be revealed on Late Night With David Letterman Monday and hit newsstands...
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Kate Upton and Snoop Dogg's New Hot Pockets Video Arrives Fully Baked
Two premium meats—Kate Upton and Snoop Dogg—team up for this wildly ludicrous new music video for Hot Pockets, which humorously remixes Biz Markie's 1989 hit single "Just a Friend (You Got What I...
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Kate Upton Adds Some Sex Appeal to Golf Digest
Golf isn’t exactly the sexiest of sports. And unlike certain other sports titles, Golf Digest isn’t known for attempting to spice up its guy-dominated subject with attractive female cover models. So...
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Sports Illustrated Brings You Kate Upton in Zero Gravity
We all know the purpose of the Sports Illustrated Swimsuit Issue is to create spank-bankable material in a format convenient for reading on the toilet. But the baseness of its purpose doesn't mean it...
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Take 2: Real-Time Marketing at the Oscars
Branded tweets during the Academy Awards Sunday night promise to inspire scores of reactions for the second year in a row. The 2013 Tinsel Town gala disappointedreal-time marketing followers who...
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Apple Says Nude Celebrity Photo Leaks Were Targeted Hacks
Apple's cloud is safe, the company has said in response to claims that a security flaw in its photo-storing software allowed hackers to grab naked images from celebrities' personal accounts. It...
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Apple Tightens iCloud Security After Naked Celebrity Photo Leak
Apple is implementing more robust iCloud security protocols after a massive breach of celebrities’ accounts—and leak of private nude photos—revealed some weaknesses in the photo-storing service. CEO...
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Game of War: Fire Age Launches First Global Campaign, Starring Kate Upton
Game of War: Fire Age, one of the top-grossing mobile games in the world, has tapped supermodel Kate Upton for its first global marketing campaign that uses traditional media. The first of three spots...
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Why So Many People Are Suddenly Wearing $600 Canada Goose Coats
Supermodel Kate Upton is already known for her enormous … accomplishments, but her most impressive by far took place in December 2012. Wearing little more than boots and a bikini bottom, the...
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3 Ad Campaigns That Got So Big, They Annoyed the Hell Out of Consumers
When it comes to building awareness, how much is too much? Multi-channel campaigns harnessing the power of digital space, air time and even real time have proven successful. But when does it tip over...
View ArticleMarketers and Agencies Are Struggling to Find Top Talent, Even as Spending...
While marketing budgets continue to grow, agencies and marketers both say finding top talent remains a problem. A recent New Year Outlook survey by RSW/US found that 60 percent of marketers and 52...
View ArticleKing Winter Woos Mother Earth in Interflora’s Sweet, Sad Love Story
In this simple yet stirring animated fairy tale for flower delivery service Interflora, Danish agency Brandhouse tells a love story that might just melt your heart (among other things). Set deep in a...
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