Nielsen Will Offer More Streaming Data With Comcast Partnership
People who watch programming on Comcast's Xfinity online streaming services will be measured by Nielsen, according to an agreement the two companies announced today. The new partnership is intended to...
View ArticleCelebrity Cruises Picks TBWA’s Lucky Generals as Global Creative Agency of...
Celebrity Cruises, part of the Royal Caribbean group, has awarded its global creative account to London-based Lucky Generals. The decision, which came down several weeks ago, followed a competitive...
View ArticleOver $1 Billion Has Been Raised via Facebook’s Fundraisers Feature, Donate...
Facebook announced Wednesday that since it debuted charitable giving tools in 2015, people have raised more than $1 billion for nonprofits and personal causes via its Fundraisers feature and Donate...
View ArticleHow the New Venture Challenge Is Helping Cement Chicago’s Reputation as the...
At first glance, Tovala's Chicago headquarters looks like an ordinary apartment. But upon opening the front door to the office space, located in the city's River West neighborhood, visitors are greeted...
View ArticleMercedes-Benz Will Return to the Super Bowl in 2019
Mercedes-Benz is back in the Super Bowl for its fifth nonconsecutive appearance, a spokesperson for the brand confirmed. It will air during the Feb. 3 broadcast of the game on CBS. No other details...
View ArticleFree Movies and TV Shows Are Now Available on Comcast’s X1 Platform
All customers will soon be able to access free movies and television shows using the Xfinity X1 platform as Comcast looks to grow its offerings and partnerships for viewers. Comcast partnered with...
View ArticleWhat’s New in the Latest Quarterly Product Release for LinkedIn Sales Navigator?
LinkedIn revealed the details of its quarterly product release for LinkedIn Sales Navigator for the fourth quarter of 2018, highlighted by four major features that will be available for all users....
View ArticleMaking YouTube Videos Shoppable Just Got a Lot Easier for Influencers
At the beginning of the decade, affiliate networks revolutionized how bloggers made money. The concept was simple, taking the idea of a retail worker's commission and translating it for the digital...
View ArticleJohn Lewis’ Christmas Ad Is a Lovely Ode to Elton John’s Career, and How It...
With Elton John's whirlwind farewell tour spanning the globe and his music seemingly more omnipresent than ever, one might be tempted toward disappointment upon hearing that U.K. retailer John Lewis'...
View ArticleSaks Fifth Avenue Launched a Holiday Gift Guide Chatbot on Messenger
Luxury department store chain Saks Fifth Avenue partnered with chatbot company Headliner Labs to launch a Holiday Gift Guide chatbot on Facebook Messenger for the second year in a row. Users can begin...
View ArticleCéline Dion Launches Her Line of Kids Clothes by … Getting Arrested in a...
Children's clothing has long been a prisoner of an antiquated thought process. Except for a few girl-powered screen-printed shirts every once in a while, there remains this notion that "boy clothing"...
View ArticleAdvertisers Spent $5.25 Billion on the Midterm Election, 17% More Than in 2016
The dust hasn't completely settled on the 2018 midterm elections yet, with a few races still in limbo. However, broadcast, cable and digital outlets are tallying their ad revenue haul from this year...
View ArticleThe Ability to Remove Messages From Facebook Messenger Has Finally Gone Live
The ability to delete messages from Facebook Messenger, which was teased last week in the release notes for version 191.0 of the Messenger iOS application, has become a reality, but only in a few...
View ArticleCalls for a Facebook Crackdown Increase After Damning NYT Report
In the wake of a New York Times report detailing Facebook's public and private actions in the face of crises related to Russian disinformation, Cambridge Analytica and government scrutiny, some...
View ArticleCoca-Cola’s Polar Bears, Now 25 Years Old, Return to Share Their Rules for a...
If you want to feel old, drink in the fact that Coca-Cola's beloved polar bears are now 25 years old. In a 45-second Christmas ad created by agency David Sao Paulo, the bears offer life lessons akin to...
View Article‘Price on Our Lives’ and L.A.’s Logo Just Won Grand Prix at the Epica Awards
AMSTERDAM--U.S. agencies took home a third of the top honors tonight at the Epica Awards, a competition judged by international advertising journalists from Kazakhstan to London. The Grand Prix for...
View ArticleMark Zuckerberg Denies Knowing About Facebook’s Work With Oppo Research Group
Facebook CEO Mark Zuckerberg today announced the company is taking steps to improve the health of the social media platform, including establishing an independent body to review the removal of content...
View ArticleHere Are the Winners of the Third Annual Shorty Social Good Awards
The Third Annual Shorty Social Good Awards--which highlight the best marketing campaigns in support of causes--were handed out Thursday night at Current in New York. The event was hosted by Dulc?...
View ArticleAmazon Go Competitors Are Starting to Gain Steam
In yet another example of "where Amazon goes, others follow," cashierless shopping inches its way to prime time as two more startups enter the nascent space. The first is autonomous checkout company...
View ArticleSnapchat’s New Ecommerce Channel Lets Consumers Shop Without Leaving the App
Just in time for the holiday season, Snapchat's Discover section in the app will have a new channel: "Shop and Cop." The channel, which starts today, includes a native ecommerce experience powered by...
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