Verizon Cuts More Than 10,000 Workers to Double Down on 5G
Several thousand Verizon employees have accepted buyout offers as the nation's largest carrier continues to retool its operations around a massive investment in the next generation of wireless service....
View ArticleInstagram Hires From Within to Fill Vacant Head of Product Role
When former vice president of product Adam Mosseri was promoted to head of Instagram at the beginning of October, no successor was named for his former role. That changed Monday when product management...
View ArticleNetflix’s Teen Rom-Coms Are Its Most-Rewatched Original Content
It was the spin from the back pocket that shook a generation of binge-watchers. Of course, we're talking about Noah Centineo's (reportedly ad-lib) flirtatious maneuver in Netflix's To All the Boys I've...
View ArticleThis Dutch Supermarket Tackles a Tricky Subject—a Family Member’s Death—in an...
Before the big reveal, some viewers might get a sixth sense about where this 90-second holiday ad is heading. Last year around this time, J. Walter Thompson and Plus Supermarkets in the Netherlands...
View ArticleFacebook IQ Analyzed Rising Topics and Trends in 2018 and It Sees a Green 2019
Blue is Facebook's primary color, but people on the social network are thinking green for 2019, according to The 2019 Topics and Trends Report from Facebook IQ, the social network's research arm....
View ArticleDetroit Agency Sues Former Chief Creative Officer for Allegedly Conspiring to...
Detroit-based shopper marketing company The Mars Agency is suing its former U.S. chief creative officer Suzanna Bierwirth. The lawsuit accuses Bierwirth, who was appointed to the position last year,...
View ArticleGoogle CEO Sundar Pichai Testifies Before House Judiciary Committee About...
Google CEO Sundar Pichai defended the company's data collection practices and insisted that the company's algorithms in its search results were absent of political bias considerations, he told...
View ArticleFacebook Is Testing Ads in Search on Its Mobile Apps and Marketplace
Two new stations may soon be added to the Facebook monetization train line. The social network revealed today that it is running a small test of ads in search results on its flagship mobile...
View ArticleHere’s How Santa’s Sleigh Would Look After Makeovers by Apple, Ikea and Other...
What if marketers like Apple, Ikea and Ferrari reimagined Santa's sleigh? That question's not exactly burning a hole in anyone's brain as we hurtle toward Christmas. Regardless, U.K. gifting company...
View ArticleHow Two Agency Strategists Embarked on a Quest to Find and Sell the Best...
Jeff Kauffman and Bennie Reed are two guys who love a good pair of jeans. The problem was, there were few options in Dallas to buy high-quality denim that fit well. That changed after some cold beers...
View ArticleFacebook Introduced a Way for Individual Developers to Be Verified
Facebook announced a verification process for individual developers that aren't associated with specific businesses but still wish to build on the social network's platform and continue using its...
View ArticleInstagram Direct Finally Has a Voice-Messaging Feature
Voice messaging has finally made its way to Instagram Direct. After enabling microphone access on their devices, users can press down and hold the microphone icon in Instagram Direct to record their...
View ArticleP&G Acquires Walker & Company, Maker of Beauty and Grooming Products for...
Walker & Company Brands, which owns Bevel, the shaving company for men of color and hair care company Form Beauty, which caters to women of color, is joining Procter and Gamble. The deal--Recode...
View ArticleThe Madison Square Garden Company Hires Former Hilton CMO to Lead Marketing Team
The Madison Square Garden Company announced today that it has hired Geraldine Calpin to serve as the company's new evp and CMO, effective immediately. Calpin will report to the company's president...
View ArticleThis Finnish Newspaper Put the Year’s Ugliest News on Ugly Christmas Sweaters
One brand trend that seems to keep moving at pace is that of the ugly Christmas sweater. Coca-Cola's 2013 popular "Coke Zero Sweater Generator" scaled the exposure of the phenomenon, and everyone from...
View ArticleIndustry Reacts to Google CEO Pichai’s Hearing on the Company’s...
On Tuesday, Google CEO Sundar Pichai sat in front of the House Judiciary Committee for a couple of hours to explain how the tech company collects data and deploys its algorithms. It was the first time...
View ArticleLuke Wilson Will Star in a Comedic Super Bowl Spot for Colgate
Colgate is taking a comedic route this year, as it returns to the Super Bowl after first appearing in 2016. The 30-second national spot will air during the second commercial break of the third quarter....
View ArticleGreenpeace Delivers a Surprisingly Grim Yet Touching ‘Handmade’ Holiday Tale...
"The Handmade Gift," an exquisitely crafted stop-motion holiday film from Greenpeace France, is stylistically pretty chill. Even so, cold weather isn't the real scourge in this story of a little French...
View ArticleAccenture Interactive Confirms It Intends to Purchase Social Media Outfit...
Amid reports of Accenture's aspirations in the media business, the consultancy's digital media arm has confirmed its intention to buy social media outfit Adaptly. The proposed purchase is set to...
View ArticleNew GroupM North America CEO Talks WPP’s Plans for Its Largest Media Region
WPP's media network GroupM announced today that Tim Castree would be its new CEO for North America, filling a position left empty since Brian Lesser left approximately 16 months ago to help oversee...
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