Mobile Measurement Company Adjust Is Buying a Bot-Finding Startup to Combat...
Adjust, a mobile measurement and fraud prevention company, has acquired a startup to improve its fight against digital ad fraud. The Tel Aviv-based company today said it will acquire Unbotify, a...
View ArticleHome Security Provider SimpliSafe Will Make Its First Super Bowl Appearance
Home security provider SimpliSafe will be making its first Super Bowl appearance. The 30-second spot, which is set to air sometime during the end of the first quarter, marks the first appearance for a...
View Article3 Surprising Retail Trends That Emerged From NRF’s Big Show
The National Retail Federation (NRF)'s conference last week featured the usual gadgets and gizmos to show attendees the future of retail. Buzzwords like AI and blockchain abounded at panels and in...
View ArticleViacom Acquires Pluto TV in $340 Million Deal
Viacom intends to acquire Pluto TV, an ad-supported streaming service that is free to consumers, for $340 million in cash. Once the transaction closes, Pluto TV will operate as an independent...
View ArticleTwitter.com Is Getting a Facelift
Tweaks are coming to Twitter.com, and users who receive opt-in messages can be part of the first group to preview them. Twitter said (via tweet, naturally) that features being added to its web...
View ArticleCardi B and Steve Carell Join the Party in Pepsi’s Latest Mysterious Super...
When hip-hop superstar Cardi B isn't offering her own takes on the extended U.S. government shutdown, she's confirming rumors, first reported by TMZ, that she will star in Pepsi's big Super Bowl ad....
View ArticleUPS Ships a Majority of Its Global Ad Business to IPG Without a Review
UPS, or the United Parcel Service, has sent the majority of its creative and media accounts globally to IPG, without a review. The Martin Agency will now serve as the global logistics company's...
View ArticleBrands Dedicated to Specific Values Stand Out Amidst the Government Shutdown
The beauty of knowing who you are is knowing when to act. As brands react to the current government shutdown, it's striking to see how genuinely authentic most of them feel. Companies including REI,...
View ArticleR3 Report Finds Publicis Groupe as the Top Generator of New Business Revenue...
Even though the number of accounts placed in review in 2018 declined 5.5 percent from the previous year, those that did change hands led to a 7.5 percent hike in global new business revenue for...
View ArticleNo, Old Spice’s Latest Manly Campaign Is Not Referencing Gillette
Marketing to men: how hard can it be? Given the heated conversation over Gillette's most recent campaign and its impact on consumers, the answer may well be "harder than it looks." But another P&G...
View ArticleGamers Get Dropped Offline at the Worst Possible Moments in This Brutal...
To promote an app that scans for weak Wi-Fi coverage, Danish ISP Stofa pranked six boys by slowing down or cutting their connections during critical moments of online gameplay. Predictably, these...
View ArticleFacebook’s Page Quality Tab Will Give Admins More Clarity on Content That Was...
Facebook is introducing several changes to give page administrators more clarity about how content on their pages complies with its guidelines and why content was removed or why its distribution was...
View ArticleNatty Light Is Back in the Super Bowl With a Regional Spot Promoting Its...
Nothing ruins a festive mood like thinking about student loan payments. AB InBev brand Natural Light has found a sizable portion of its audience with drinkers in their early 20s (with whom it is better...
View ArticleAmazon Introduces Scout the Delivery Robot
Residents of an undisclosed neighborhood in Snohomish County in Washington state have started receiving packages from Amazon's Scout, an autonomous six-wheeled delivery system the company says is "the...
View ArticleWPP Drops Final Complaint in Legal Battle Over U.S. Army’s Advertising Business
The agency fight for the U.S. Army's advertising business is over after more than four years of RFIs, relaunches, internal investigations and legal disputes. Today, WPP's Possible officially withdrew...
View ArticleWilliam Shatner On Being the Face of Pedego Electric Bikes
William Shatner, the Canadian icon best known for playing Captain Kirk in Star Trek, and the longtime brand star of Priceline.com, is lending his charismatic wit to a new company: Pedego Electric...
View ArticleAndy Warhol Inspired Coca-Cola’s Pregame Super Bowl Ad, Which Champions...
Coca-Cola is returning to the Super Bowl with a 60-second spot that will celebrate two brand values that the team at Coke has championed for its 130-plus year history--diversity and inclusion. For this...
View ArticleAdam Scott and 2 Chainz Star in Expensify’s Super Bowl Teaser: A Music Video...
Expensify is teasing its first Super Bowl spot with a humorous music video titled "Expensify This" starring Parks and Recreation actor Adam Scott and rapper 2 Chainz. Scott plays the head of finance...
View ArticleKids Try to Make Sense of Shakespeare’s Oddly Negative Love Poem in This...
Valentine's Day is mere weeks away. For those who celebrate, the imminent stress of securing the right reservation or finding the ideal gift are enough to make one forget that the day, at its core, is...
View ArticleWant to Guzzle Some Ranch With Your Fellow Hidden Valley Superfans? These Ads...
There are some odd things that make their way through airport security, especially of the culinary variety. Depending on the city, you may see hipster donuts (Portland), hipster BBQ (Austin) or just...
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