Microsoft’s Super Bowl Activation Shows the Places a Player’s Side Hustles...
According to the NFL Players Association, the average career of an NFL player is just over three years. Additionally, data from the Wall Street Journal shows that players in some positions, like wide...
View ArticleSuper Bowl LIII’s Linear Audience Falls Below 100 Million for First Time...
This season's NFL ratings rebound had seemed to indicate that the Super Bowl audience would also bounceback this year. But Super Bowl LIII's subdued defensive battle, in which the New England Patriots...
View ArticleWarby Parker Is Using Augmented Reality to Help People Find Frames That Fit
Before Warby Parker built an empire of hip, sleek, eyeglass shops around the U.S., it managed to convince people to do the once unthinkable: buy glasses online. Now, the company hopes to get people to...
View ArticleThe Super Bowl LIII Champion Patriots Were Super on Facebook, Twitter,...
No upset here: The Super Bowl LIII champion New England Patriots and runner-up Los Angeles Rams dominated Facebook, Twitter and Instagram during the weekend of the Big Game. The Patriots swept likes...
View ArticleMeet the Agency That’s Hiding Cadbury Eggs in Other Brands’ Ads
With just 60 on staff, Elvis certainly isn't the largest operation in the industry in terms of size, but the shop maintains that what it lacks in headcount, it makes up for in agility--and the ability...
View ArticleThe Best Shots of Leaders and Innovators at the First Adweek Symposium
On Jan. 23 at Neuhouse in New York, the first Adweek Symposium (presented by Rakuten) brought together big brand CEOs and next-gen leaders. Check out the best shots from the day, as well as Adweek's...
View ArticleAfter 130 Years, the Flexible Flyer Is Still the Cadillac of Sleds
According to the National Oceanic and Atmospheric Administration, the country is just now shaking itself off from the snowiest period of the year. That makes it peak season for sledding--an activity...
View ArticleAs Businesses Prep for California’s Data Privacy Law, They’re Also Fighting...
The California Consumer Protection Act doesn't go into effect until 2020, but that doesn't mean the 10,000-word law--passed in just five days last summer--won't be a big issue this year. Last month,...
View ArticleHow 5G Could Change the Sports Broadcasting and Viewing Experience
Every year, Fox Sports temporarily installs 39 miles of fiber optic cable throughout the golf course hosting the U.S. Open Championship. The expensive rigging is the only way for the network to...
View ArticleHow Teaching Dog Agility Helps This Creative Director Excel
Before she became a creative force in the advertising industry, Lisa Topol--now co-chief creative officer at DDB New York--was dead set on becoming a professor of religion and 19th century Victorian...
View ArticleBe Our Guest: Twitter’s Periscope Livestream App Now Welcomes Company
People using Twitter's Periscope livestreaming application can now add guests to their broadcasts. Livestreamers can invite anyone in their audiences to join their broadcasts, and those guests will be...
View ArticleJack Rogers, the Sandal Jacqueline Kennedy Made Famous, Is Stepping Things Up
Growing up in Hawaii, Lydia Park Luis saw many a brand of sandals and open-toed shoes. But she's still surprised over the one she didn't see: Jack Rogers, the tony sandals with the signature whip...
View ArticleModern Family Will End Its Run in 2020 After 11 Seasons on ABC
Karey Burke, who has only been ABC Entertainment president since November, found a way to make some noise during her first executive session at the Television Critics Association's winter press tour in...
View ArticleProgrammatic Audio Exchange DAX Inks Deal to Offer Voice-Activated Ads
European radio giant Global's digital ad exchange has signed a deal with voice-activated ads company Instreamatic.ai to expand the availability of interactive audio ads in the United States. The...
View Article15 Fun Real-Time Super Bowl LIII Tweets by Brands That Ran TV Spots
Super Bowl LIII is in the books, but the Twitter account for Pringles remained in character through Tuesday, continuing the theme of its Big Game spot by changing the account's handle to Sad Device...
View ArticleBed-in-a-Box Brand Casper Wants You to Have FOMO—About Sleeping
In 2014, Neil Parikh, Gabe Flateman and Luke Sherwin were living in Brooklyn with a roommate named Kasper, a lanky German man who had a tendency for tiredness and was so tall his feet dangled off his...
View ArticleYouTube Saw Channels With 1 Million-Plus Subscribers Double in 2018
YouTube CEO Susan Wojcicki shared some of the Google-owned video site's 2018 milestones and her goals for 2019. The number of channels with more than 1 million subscribers doubled in 2018, and the...
View ArticleParalympic Fencer Beatrice Vio Says Even Crazy Dreams Are Possible in...
Nike Italy's new ad from W+K London encourages viewers to "Stop at Nothing." Directed by Georgia Hudson, the spot features Italian Paralympic fencer Beatrice Vio, who also provides the voiceover. "They...
View ArticleEditor’s Letter: The Customer Experience Has Changed Drastically in the Past...
Do you remember your first major purchase? Mine was a queen-size pillow-top mattress in a silvery brocade, and the experience of buying it was so soul-crushingly bad that it's stayed with me for 16...
View ArticleOrangetheory and Mirror Execs Compare Notes on Marketing Fitness’ Buzziest...
Orangetheory and Mirror are two of the buzziest brands working to shake up the roughly $32 billion U.S. fitness industry, per Statista. Ahead of our inaugural Brandweek: Challenger Brands summit in New...
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