With Stagwell Group, Mark Penn Is Back in the Arena
CANNES, France--Mark Penn is taking a victory lap. After a career that started in political polling and included stops at the White House and Microsoft, Penn now oversees marketing holding company...
View ArticleAdweek Podcast: Happiness and Relevance in Every Bite of Chips Ahoy!
In this week's episode of Yeah, That's Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart chat with Chips Ahoy! U.S. senior director Sabrina Sierant. Celebrating its...
View ArticleRevolut Uses AR to Promote Ultra, Its New Luxury Lifestyle Credit Card
To celebrate the debut of its Ultra luxury credit card, financial company Revolut launched an augmented reality campaign called "The Ultra Experience" in London's Covent Garden. Created in...
View ArticleHow Keia Clarke Is Transforming the New York Liberty
The New York Liberty are a certified superteam, and fans and brands are on board. Keia Clarke, CEO of the WNBA team, joins this episode of Champions of Change to discuss how her background in marketing...
View ArticleCannes’ Titanium Grand Prix Is a Survival Plan for a Country Facing Climate...
A digital solution for a country facing destruction due to climate change just won one of the ad industry's most prestigious honors-the Cannes Lions Titanium Grand Prix. The Titanium jury awarded the...
View ArticleApple and CALM Each Take a Cannes Lions Film Grand Prix, Honoring Both Humor...
CANNES, France--Tech giant Apple and U.K. nonprofit Campaign Against Living Miserably (CALM) each won a coveted Film Grand Prix at Cannes Lions today. Film Lions is one of the few categories at Cannes...
View ArticleHere Are All the Campaigns That Won Top Honors at Cannes Lions 2023
The work that wins at Cannes Lions is often indicative of what the industry sees as its true purpose. This year, the buzz at the festival was that there would be a shift towards awarding more big...
View ArticleMastercard’s Effort to Help Ukrainian Refugees Wins Sustainable Development...
After Russia invaded Ukraine, millions of Ukrainians were displaced, many arriving in Poland. The humanitarian crisis moved Mastercard to helped get them settled to alleviate a housing crisis. The...
View ArticleStonewall Inn and the Future of Pride
Did you know that Pride was born at The Stonewall Inn? The bar's riot in 1969 sparked the celebration of Pride Month worldwide. Stonewall Inn is a gay bar in the Greenwich Village neighborhood of New...
View Article72andSunny’s NFL Partnership Keeps on Running
CANNES, France--72andSunny's partnership with the NFL took off this year with "Run With It." The spot, which was one of Adweek's top picks of the game, featured flag football quarterback Diana Flores...
View ArticleSpike Lee On Cannes Lions Honor and Air Jordan Ads
CANNES, France -- Film and advertising creator Spike Lee has accepted the inaugural Creative Maker of the Year award at Cannes Lions Friday night in recognition of his lifetime of work. In his...
View ArticleIn Cannes, Greenhushing Stifled Substantive Climate Conversations
While activists were aiming for a more substantive and collaborative trip to the annual Cannes Lions Festival this year, some left disappointed. Industry leaders, they said, were hesitant to speak...
View ArticleThe Marketing That Put the Fizz in Sprite’s Sales
The origin story of Sprite begins in West Germany where, in 1959, it was originally produced as Fanta Clear Lemon (yes, Fanta hails from Germany, too.) Its new (and current) name was introduced when it...
View ArticleWhy State Farm Has Made a Massive Marketing Investment in Gaming
If gaming gives you an extra life, take it. Last year, State Farm turned to its Gamerhood Challenge show and Twitch streamers to help it connect with younger consumers. That series dropped a group of...
View ArticleBrands Taking Action With Autodesk and Pinterest
Connecting with your creative side is crucial to effectively communicate brand values. Highlighting these in marketing grows customer loyalty and strengthens reputation, all while driving the change...
View ArticleSportswear Brand On Champions a Refugee Athlete Through Powerful Story of...
Dominic Lokinyomo Lobalu was orphaned at the age of nine in South Sudan, setting him on a journey that would take him from his wartorn country to seek asylum in Geneva, Switzerland. Swiss sportswear...
View ArticleSubmissions Are Now Open for Adweek’s 2023 Agency of the Year
Adweek's Agency of the Year honors the advertising agencies that are setting the standard for where the industry is heading into 2024. Adweek values creativity, business results and, ultimately, how...
View ArticleBrave Commerce Podcast: Achieving Meaningful Transformation
As chief sustainability and transformation officer at grocery giant Albertsons, Suzanne Long has an expansive scope of responsibilities ranging from increasing inclusion to decreasing waste and...
View ArticleThe Speed of Culture Podcast: At the Forefront of Culture With Dr. Marcus...
Identity is the anchor of culture, and culture is the most influential driver of human behavior. Describing culture in clear language is crucial for harnessing its power. The need to belong and be a...
View ArticleYour Next Airbnb Stay Could Be at Barbie’s Malibu Dreamhouse
First came Barbie, and then came her Dreamhouse. Toy company Mattel introduced Barbie's home, a ranch house in Malibu, in 1962, three years after launching the doll. It has since taken on various...
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