Ford North American President Raj Nair Out Over ‘Inappropriate Behavior’...
Raj Nair, North American president for Ford, is leaving the company following an internal investigation into "inappropriate behavior." "We made this decision after a thorough review and careful...
View ArticleFacebook Just Announced Another Music Licensing Deal
Facebook followed up on the music-licensing deals it announced last month by reaching an agreement for its first "multi-territorial" music license with online licensing processing and licensing...
View ArticleNielsen Social Content Ratings, Week of Feb. 12: NBA All-Star Game, Olympics...
The 2018 National Basketball Association All-Star Game and the 2018 Winter Olympic Games dominated Facebook, Twitter and Instagram during the week of Feb. 12, according to the Nielsen Social Content...
View Article2 Chainz Hypes Major League Soccer in Debut Campaign From The Fader’s...
In case you weren't aware, Major League Soccer, America's unheralded fifth major sport, returns on March 3. More importantly, 2 Chainz will be there. In the new broadcast spot "Our Soccer" airing in...
View ArticleAMC’s Chief on Creating a Walking Dead Universe and Why Better Call Saul Is...
Sunday will see the return of TV's No. 1 show among adults 18-49, and no, we're not talking about Game of Thrones, The Big Bang Theory, This Is Us or Sunday Night Football. Once again, the top series...
View ArticleWhy Facebook Messenger Will Dominate 2018
When Facebook released Messenger in 2011, most people weren't aware of the capabilities and benefits it would eventually have. Fast-forward to 2017: There are more than 1.3 billion users and 60 million...
View ArticleSnapchat’s Ecommerce Strategy Hit a New High When It Sold Out the New Air...
Snapchat's latest viral filter didn't include a puppy face or a dancing hot dog. Instead, it focused on a life-size Michael Jordan augmented-reality filter promoting the new, unreleased Air Jordan III...
View ArticleABC Sells Out Its Oscars Inventory, With Some 30-Second Spots Going for More...
Academy Awards voting continues until next Tuesday, but ABC's ad sales team has already completed its Oscars business. ABC said it has sold out of this year's inventory a week and a half ahead of the...
View ArticleTwitter Tightened Up the Requirements for Its Amplify Publisher Program
Twitter made a move to protect brands from having their advertisements appear alongside objectionable content by tweaking the requirements for participation in its Amplify program for publishers. Vice...
View ArticlePanda Express Selects Wolfgang as Agency of Record
Panda Express has selected Venice Beach, California-based creative agency and consultancy Wolfgang as its new agency of record, following a review launched in November. "For us this partnership means...
View ArticleJust How Pervasive Is Technology in Our Lives?
Accenture released its Accenture Technology Vision 2018 report this month, the firm's annual forecast of the technology trends unfolding over the next three years. In an age where there is little...
View ArticleFacebook Is Offering More Clarity on Some of Its Ad Metrics
Facebook announced Wednesday that it will begin labeling some metrics in its Ads Manager as estimated or in development, as well as removing about 20 metrics that are "unhelpful." The social network...
View ArticleThe Facebook Journalism Project Teamed Up With the Society of Professional...
The Facebook Journalism Project and the Society of Professional Journalists are joining forces. The two parties will launch the SPJ Training Program for journalists, and Jennifer Jenkins, who works on...
View ArticleTo Avoid Angering Olympics Viewers, NBC Won’t Air A.P. Bio Until After the...
During its many years broadcasting the Olympics, NBC has learned the hard way what its viewers will and won't tolerate when it comes to offering sneak previews of its entertainment shows during...
View ArticleAward Shows and Cable News Fueled a 7.1% Increase in January’s National TV Ad...
Linear ratings have continued to fall this season, but ad revenue is on the rise. The national TV advertising spend in January increased 7.1 percent year over year, according to new data from Standard...
View Article4 Industries That Will Dominate Social Media in 2018
Once seen as purely a tool for entertainment, social media has become an indispensable marketing tool for many industries over the past few years, rivaled only by word of mouth. According to a...
View ArticleA Major Bank and 3 Car Rental Companies Cut Ties With the NRA
In the aftermath of last week's mass shooting at Marjory Stoneman Douglas High School in Parkland, Fla., dozens of groups and organizations have stood up against the National Rifle Association, calling...
View ArticleBusinesses Can Now Respond to Twitter DMs 5 Times Within 24 Hours
Twitter announced a new feature aimed at ensuring that businesses can respond to direct messages during periods of high volume. Developer advocate Jon Cipriano introduced adaptive rate limits in a blog...
View ArticleMobile Shopping Is on the Rise, But Remains Split Between the Mobile Web and...
Mobile's influence on shopping behavior has been on the rise since the advent of the smartphone, but recent data indicates consumers are becoming more comfortable finalizing transactions on their...
View ArticleHotels.com’s Captain Obvious Is Campaigning to Guest Host HQ Trivia
Captain Obvious is ready for his close-up. One question at a time, though. Hotels.com and agency CP+B's latest fun digital stunt for the brand's goofy character features Captain Obvious gunning to...
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