How PepsiCo Has Grown Its First-Party Data Stores by 50%
In the last 18 months, the New York-headquartered company behind household names like Pepsi, Gatorade and Frito-Lay has increased its global first-party data records by 50% by accruing people's email...
View ArticleIBM Uses the US Open to Pitch Watsonx to Consumers and Bring AI to the Masses
For roughly three decades, IBM has spent its late summer with clients in Flushing Meadows, taking in U.S. Open tennis and showing off new technology. Even as it pitches artificial intelligence to...
View ArticleBolt’s AR Snapchat Lens Reimagines Cities With Fewer Cars
As part of its latest campaign, mobility company Bolt partnered with Snapchat to create an augmented reality lens that allows people to reimagine outdoor spaces with fewer cars. The "Feels Like Home"...
View ArticleEvolving Beyond Virality: Building Sustainable, Long-Term Careers in the...
Many of us often wonder what the end goal is for our favorite creators. What happens after that viral dance video or after the 100th makeup tutorial? How do they transform their 15 minutes of fame into...
View ArticleThe US Ad Industry Will Grow 5% in 2023, According to a New Forecast
Advertising investments should grow 5% this year, according to a new industry forecast released today by analyst Brian Wieser. Marketers and advertisers should regard this relatively modest growth as a...
View ArticleCYCLITE Lets Shoppers Preview Its Cycling Bags in Augmented Reality
German cycling accessories company CYCLITE aims to help shoppers find the right bike bag for them with its 3D BAG FIT technology, which allows shoppers to view how a bag would look on their real-world...
View ArticleThe Speed of Culture Podcast: Consumer Centricity to Fuel Growth
Pernod Ricard has a vast selection of over 240 top-tier alcoholic brands, ranging from local to international icons such as Chivas Regal, Jameson, Absolut Vodka, Malibu and Ballantine's. With...
View ArticleRetailer Marks & Spencer Enlists Sienna Miller to Reach a New Generation of...
Four years after falling out of the FTSE 100 list, British retailer Marks and Spencer (M&S) reclaimed its spot among the top companies on the London Stock Exchange last week, bolstered in part by...
View ArticleMarketers Reveal Their Changing Attitudes to Purpose and Entertaining Ads
In a world now dominated by social media and streaming platforms, advertisers must aim to entertain more than ever to engage with audiences or else they will be ignored, say the majority of marketers...
View ArticleZoomInfo Is Making B-to-B Ad Buying Easier Through Trade Desk Integration
Database software company ZoomInfo is integrating with demand-side platform (DSP) The Trade Desk to let its business-to-business marketer customers programmatically buy ads with more breadth and...
View ArticleFinding E-Curious Buyers, Electric Bike Brands Explore Alternatives to Bike...
Electric bicycles (or e-bikes) are gaining popularity as a more sustainable mode of transport, especially for shorter trips. E-bike sales grew by 269% between 2019 and 2022 in the U.S., according to...
View ArticleStranger Things, Southern Style: Kentucky Tourism Hypes Paranormal Places
Kentucky is world famous for its bourbon distilleries, rolling hills and horse farms. But there's a lesser-known paranormal current running through the Bluegrass State that features alien visitations,...
View ArticleLACMA, Snap Unveil Final Series of AR Monuments Across Los Angeles
As part of its multi-year LACMA x Snapchat: Monumental Perspectives initiative, the Los Angeles County Museum of Art (LACMA) and Snap released the third and final collection of augmented reality...
View ArticleCoca-Cola Uses AI to Put an Artistic Spin on QR Codes
QR codes are typically an entirely functional way to direct mobile users to digital content, but Coca-Cola has put an artistic spin on the technology. With agency partner WPP Open X, the brand used AI...
View ArticleJapa to Prime Video: A Masterclass Campaign in Driving Local Relevance
Amazon Prime Video is a popular streaming service that offers a wide variety of TV shows, movies and documentaries to its subscribers. In 2022, the company partnered with Insight Publicis to launch its...
View ArticleInside Unilever’s Reorganization: Media Mix Modeling and Cross-Disciplinary...
Keeping up with shifting shopping habits pushed many legacy advertisers into making big changes fast. Unilever, the 90-year-old advertising behemoth that manages more than 400 brands, changed its...
View ArticleExclusive: Verizon, Subaru and Walmart Kick Off ACC Football on The CW
Riverdale and college football are officially on the same network--and major brands are ready for it. Ahead of The CW's kickoff for its first season of ACC college football this weekend, featuring the...
View ArticleRoad to Brandweek: Inside the Harlem Globetrotters’ Return to Television
The Harlem Globetrotters hadn't had a television series since the 1970s--that is, until Keith Dawkins came along. The iconic basketball exhibition team--founded in Chicago in 1926--has long relied on...
View ArticleNew York Bans Geofencing Near Health Care Facilities
New York is prohibiting advertisers from geofencing health care facilities, according to a new provision in the state budget passed in May. As a result, it's becoming harder for advertisers, who want...
View ArticleRejected Cannabis TV Ad Calls Attention to Opioid Crisis With Big Pharma Parody
As a patient suffering from pain, you can potentially get a prescription for Vicodin, OxyContin, Percocet or another opioid during a doctor visit, with physicians in the U.S. writing 143 million such...
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