Lego’s Epic, Play-Along Superhero Ad Gives Marvel a Run for Its Money
A team of fresh-faced superheroes assemble, united by a single mission. As they advance toward their end goal, they battle obstacles with some moral support from Groot, before thwarting a villain and...
View ArticleIllicit Elixirs Celebrates Hedonism With AR-Enabled Cans
Embracing the tagline "Happy Hedonism," Illicit Elixirs released its new line of nonalcoholic, caffeine-free beverages with mature flavor names and AR-enabled labels. According to the brand, the drinks...
View ArticleThe Speed of Culture Podcast: Verizon’s Evolution From Landlines to 5G
In today's fast-paced marketing landscape, personalizing your message for a unique audience is key. This means diving deep into understanding your consumers' needs. But how do you juggle this when...
View ArticleThe Real Impact of the Disney and Charter Deal: A ‘Canary in a Coal Mine’
Hours ahead of the first Monday Night Football game of the season last week, Disney and Charter ended a carriage dispute that restored ESPN to nearly 15 million cable television customers. Prior to the...
View ArticleResetting the Client-Agency Relationship to Benefit Future Leaders
In an era of increasing reliance on data, automation and ultimately, AI, it is people that remain, and will remain, the driving force behind any successful business. That said, the media and...
View ArticleThe Marketing Journey of Chime CMO Vineet Mehra
In the world of modern business, adaptability and evolution are paramount for success. The same holds true for the field of marketing, where Vineet Mehra, chief marketing officer of banking app Chime,...
View ArticleAI Watch: Weekly Updates on the Latest Generative AI News
Adweek's weekly AI roundup captures the latest news, regulatory proceedings and business developments revolving around generative AI. Here's what happened this week: On the policy and legal front:...
View ArticleCandy Crush’s Immersive Ads Bring Puzzles Into the Real World
King's Candy Crush--one of the most popular mobile games in the world--brings the match-three puzzles beyond phone screens for its latest campaign. A series of ads by agency Bartle Bogle Hegarty London...
View ArticleAt Insider, Video Consumption Peaks as CTV Viewing Tops 50%
The business and lifestyle publisher Insider, an Axel Springer property, has notched a number of key milestones in its video consumption over the last two months. That's thanks to a larger shift in its...
View ArticleAd Buyers Dismiss Google’s Claim of 5% Ad Price Hike as ‘Too Low’
Google's admission to quietly inflating ad auction prices up to 5% for search advertisers, potentially increasing them by 10% for some queries, during the U.S. v. Google antitrust trial comes as little...
View ArticleEvolving a Legacy Brand With the CMO of Dreyer’s Ice Cream
H?agen-Dazs. Skinny Cow. Edy's. Drumstick. If you're a fan of ice cream, there is a good chance you have heard of at least one of these brands. Since 1928, Dreyer's Grand Ice Cream has been in the...
View ArticleNavy Federal Credit Union Uses AR to Combat Hunger in the Military Community
September is Hunger Action Month, and Navy Federal Credit Union with agency MRM launched No Plate Left Behind, an AR-driven campaign to raise donations for Feeding America to combat hunger in the...
View ArticleLondon’s Design Museum Lets Visitors Try AR Runway Looks With Snapchat
Snapchat partnered with the Design Museum in London to bring augmented reality experiences to the museum's Rebel: 30 Years of London Fashion exhibition, sponsored by Alexander McQueen. As part of the...
View ArticleAmazon Adds Ads to Prime Video
Amazon Prime Video--one of the last major streaming services without commercial breaks--will soon have TV advertising. Fans of flagship series like Marvelous Mrs. Maisel or The Boys will soon see...
View ArticleNBC Sports Names Rick Cordella President
NBC Sports has a new MVP. Top line Today, NBCUniversal announced that Rick Cordella will take the role of president, NBC Sports. The veteran NBCU executive will report to Mark Lazarus, chairman,...
View ArticleA Journey Through Innovation and the Power of AI in Food Tech With the CMO of...
In a candid conversation with Fernando Machado, the CMO of NotCo, we delve into the remarkable journey that led him from the shop floor of a factory to the forefront of marketing innovation. Machado...
View ArticleWriters Strike Ends as Sides Reach Tentative Deal
After being on strike since May 2, Hollywood writers have a contract to return to work. Following 5 days of negotiations the Writers Guild of America (WGA) and the Alliance of Motion Picture and...
View ArticleAmericans Don’t Like Advertisers Using AI on Them—Unless They Get a Good Deal...
As the role of artificial intelligence grows, it's probably no surprise that Americans' wariness about the technology is growing just as quickly--if not faster. Consider the results of a handful of...
View ArticleSpotify Taps Into a Mexican Music Genre Exploding Among Gen Z
The narrative ballads known as corrido have been sung in Mexico for more than a century, but they've recently exploded in popularity among Gen Z. Spotify showcases the genre's power and heritage in a...
View ArticleKentucky Tourism Ads Tout the Freedom of the Open Road
In the post-war boom of the 1950s, Americans developed a serious case of wanderlust, coinciding with a newly ignited love affair with the automobile. Those two forces combined to birth the 20th-century...
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