This Battle of the Baddest AR Experience Features Larger Than Life Fighters
To kick off the annual Riyadh Season sports and entertainment festival in Saudi Arabia, current World Boxing Council champion Tyson Fury and former Ultimate Fighting Championship star Francis Ngannou...
View ArticleBuzzFeed Inc. Is Considering Selling Complex Media to Ecommerce Platform Ntwrk
The entertainment and culture publisher BuzzFeed Inc. is in advanced discussions to sell Complex Media, which it acquired in January 2021 for $300 million, to the livestream ecommerce platform Ntwrk,...
View ArticleDaiya Dupes ‘Pizza Experts’ With Plant-Based Cheese
Hard-core Green Bay Packers fans--the ones wearing foam blocks of cheddar as hats--would not consider showing up on game day with a plant-based cheese pizza as a snack. That party foul could result in...
View ArticleArt and Copy: An Advertising Poem
Editor's Note: The following is a short poem by Tony Award-winning poet Lemon Andersen, shared at the 4A's Foundation MAIP's Golden Gala on Oct. 23, 2023. Here, Andersen pens a poem to young people...
View ArticleWhy One Consultancy Launched a Premium Subscription for Agency New Business...
Pitching a self-storage company was a new one for Basic/Dept's vp of growth, Asher Wren. Once an agency onboards a new client, it's common for strategists to conduct market research before responding...
View ArticleGold Peak Tea Celebrates Golden Hour With Photos Taken Through a Liquid Lens
To celebrate "golden hour," the time near sunrise and sunset when outdoor environments take on a golden hue, Coca-Cola's Gold Peak Tea created a real-world spin on an AR filter that alters reality...
View ArticleBlack-Owned Publishers Are Building More Collaborative Collective Models to...
In 2020, brands and agencies pledged to devote more marketing spend to Black-owned and Black-targeted publishers. But the immature advertising infrastructure of the sector--a lack of programmatic...
View ArticleHow Neurodiversity Became My Best Leadership Asset
"Neurodivergent" describes anyone who experiences a variation in their mental processing, including conditions like attention-deficit/hyperactivity disorder (ADHD), dyslexia or autism spectrum disorder...
View ArticleWhy Do People Hate the Term ‘Influencer’?
When people ask Sara Wilson about her former position at Facebook (now Meta), which began in 2013, she includes a caveat: "I worked with influencers, but now 'influencer' is a dirty word, so we call...
View ArticleThe Next Chapter of DEI: Shifting the Focus Back to Inclusion
In 2022, Adcolor conducted a study taking a closer look at the state of the workplace, particularly when it comes to the retention of historically excluded communities in adland. While the study homed...
View ArticleThe Brand Takeaway From Hip-Hop’s 50th Anniversary: Don’t Just Talk About It....
When James Todd Smith (otherwise known by his more famous moniker, LL Cool J) and his Rock the Bells business partner, Geoff Yang, rang the opening bell at Nasdaq in August, they weren't just there to...
View ArticleFor UPS, Delivering DEI to the Fashion Industry Never Goes Out of Style
There was once a time when UPS was the unlikeliest brand to be associated with fashion. With its ubiquitous (some would say drab) brown color scheme, nothing about the shipping company seemed to...
View ArticleYet Another Programmatic Problem, Bid Duplication, Gets Fresh Attention
The programmatic advertising industry has lately publicly rallied around cleaning up the ecosystem, championing quality over quantity: fewer spammy websites, fewer supply-side platforms and fewer...
View ArticleGoogle Boss Sundar Pichai Defends Apple Search Deal. Here’s What to Know
The eighth week of the U.S. v. Google antitrust trial marked a climactic moment Monday as Google boss Sundar Pichai took the stand defending the search engine's market dominance. The government alleges...
View ArticleAI Turns Vegans Into Carnivores in New Steak-umm Campaign
Take a peek into a focus group of vegans, where a handful of participants talk about what it means to them to follow an animal-free diet. One man says it "shows I'm a moral person," while another...
View ArticleBrave Commerce Podcast: Innovation in the Beverage Industry
In this episode of Brave Commerce, Nuno Pedro, global head of the digital center of excellence at Mark Anthony Group, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about the challenges and...
View ArticleThe Art of the Brand Partnership With NBCU’s Sari Feinberg
What makes the perfect brand partnership? Why are certain creators, celebrities and companies chosen for collaborations? At NBCUniversal, Sari Feinberg, svp of marketing and content partnerships, knows...
View ArticleChronic Cellars Brings Skeleton Mascot to Life as AI Sommelier
To teach people about its beverages, winemaker Chronic Cellars worked with design firm Rock Paper Reality on an augmented reality experience featuring Chronic's skeleton character, Purple Paradise, who...
View ArticleThe Speed of Culture Podcast: Taco Bell’s Evolution Into a Lifestyle Brand
As a household name in the fast-food industry, Taco Bell aspires to evolve beyond just food, positioning itself as a lifestyle and cultural brand. To explore this transformative vision, Suzy founder...
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