Amazon Sells Out Black Friday NFL Game Ads and Surrounding TNF Games
Amazon's Black Friday Game may be weeks away, but the company is already doing its touchdown dance. Ad inventory for Amazon's first Black Friday NFL game, a matchup between the Dolphins and the Jets,...
View ArticleWatch Adweek’s Convergent TV Summit Los Angeles
The state of TV is not the same now as it was months or even weeks ago. With the recently ended writers strike and still ongoing actors strike, not to mention the various types of streaming devices and...
View ArticleThe Rush to Measure Attention Calls for a Collaborative and Coordinated Approach
In the rapidly evolving landscape of digital advertising, brands are in a race to capture consumer attention across various channels including banners, videos and social media content. As a result, the...
View ArticleDentsu Creative Replacing US Leadership as Abbey Klaassen Takes Over From...
Dentsu Creative has parted ways with Paulo Fogaca as U.S. CEO, replacing him with Abbey Klaassen, who was previously New York president of Dentsu Creative. Klaassen helped build the current Dentsu...
View ArticleDisney+ Adds 7 Million Subscribers as Bob Iger Highlights 4 Areas of Focus
It's been nearly a year since CEO Bob Iger returned to Disney, and the executive is moving past his "fixing" era. Flagship streaming service Disney+ added 7 million subscribers in the fourth quarter of...
View ArticleMuch-Anticipated John Lewis Christmas Ad Stars a Venus Flytrap That Shakes Up...
In the U.K., watching retailer John Lewis' Christmas ad is as much of a festive ritual as decorating the tree or exchanging gifts. This year, with a different agency and marketing strategy, the brand...
View Article2024 Looks to Be a Defining Year for the Ad Market
With 2024 in sight, analysts have polished their crystal balls to predict what lies ahead for the ad industry. And after a tough post-pandemic era for the market, exasperated by high inflation and...
View ArticleAgency New Business Consultants Give the Do’s and Don’ts of Building a Strong...
New business, especially for small and midsize agencies, is slowing. The annual RSW/US survey revealed a discouraging scenario, where 58% of agency new business professionals reported having a harder...
View ArticleLeaked Audio From The Information Reveals Subscription Wins and Advertising Woes
In the first half of 2023, business and tech publisher The Information saw consistent subscription growth, an $800,000 boost from a new product and lagging brand partnership revenue, according to an...
View ArticleThe Big Impact of Intuit’s SMB MediaLabs on Small Business
By definition, Intuit's SMB MediaLabs is an example of a corporation using its audience to start a media company. But on taking a closer look, it's far from the traditional retail media network, a...
View ArticleTajari’s Mission to Bring Healthy Snacking to All
Maintaining a healthy diet can be a challenge, especially when you're on the move. However, Tejari has got you covered with its plant-based protein powders that make for healthy and delicious snacks....
View ArticleDon’t Rely on Tired Social Tactics. Build an Algorithm-Beating D2C Brand
Just a few years ago, the social media D2C brand space felt like a utopia of millennial pink and minimalism, in which plucky new beauty brands, razor subscriptions and memory foam mattresses could...
View ArticleSnap Debuts New AR Tools for Creators at Lens Fest
At its sixth annual Lens Fest AR developer conference, Snap revealed new tools available for augmented reality content creators. Snap built a new version of its AR development tool, Lens Studio 5.0,...
View ArticleiProspect’s New Execs Explain the Blueprint and Early Impacts of Its...
For two years and counting, Dentsu has made incisive organizational changes that include replacing an entire cohort of senior leaders and molding a new corporate structure. The reorganization is...
View ArticleAmid Cancer Treatment, Gale’s Kris Saim Finds Solace in Workplace Flexibility
When Kris Saim told his agency that he had stage four colon cancer, he was met with the stability that treatment had taken from him and the freedom to reroute his career. "To just shift your career at...
View ArticleNWSL Strikes Unprecedented $240 Million 4-Year TV Rights Deal
In the biggest broadcast deal ever for any women's sports league, the National Women's Soccer League (NWSL) struck a record-breaking four-year TV rights deal with CBS Sports, ESPN, Prime Video and...
View ArticleEven Santa Needs a Break From Christmas in McDonald’s Ad
'Tis the season to be merry and bright, but beyond the glittering lights and mulled wine, the demands of the holiday period can often feel like hard work. That's why this year, McDonald's wants people...
View ArticleThe Continued ‘Blanding’ Trend That Goes Against Industry Research
Strong brand cues increase brand saliency by 52% and have the ability to more than double a company's future growth prospects, Kantar discovered in 2021. Further data from Kantar through its BrandZ...
View ArticleHow Veterans Found a Second Career in Advertising and Marketing
The military can be a great training ground for many careers. Veterans have made successful shifts to careers in security, supply chain, IT, manufacturing and law enforcement, among others. But going...
View ArticleLiterally Media, and Its Legacy Comedy Brands, Enter the Video Era
For millions of early internet users, the brands Cracked.com, eBaum's World, Cheezburger and Know Your Meme might conjure up a sense of nostalgia for a simpler era of the web. But for Oren Katzeff, the...
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