This Year, Give Thanks for the Creatives
As our November holiday approaches, we find ourselves reflecting on the many things we're thankful for. As a long-time veteran of the ad business, I'm thankful for the creative people in this industry,...
View ArticleThe Gift of Ganja: Brand Positions Cannabis Like Top-Shelf Booze
As far as holiday traditions go, people have been giving weed to each other since long before the plant was legal across 40 U.S. states. As likely as not, though, those particular gift exchanges have...
View ArticleRevolutionizing Time(x) With Shari Fabiani
As the CMO of Timex, Shari Fabiani has taken a contrarian approach to marketing the iconic brand, focusing on building engagement with core customers in this new episode of Marketing Vanguard. Mark...
View ArticleTake Time to Do the Painstaking Work of Building a Solid Marketing Plan
By now I'm willing to bet you're tired of wasting your precious ad spend on suboptimal conversion rates. The way out lies in having a solid marketing plan. As annoying as it might be to hear, the...
View ArticleBlack Friday Reaches Record Spend of Nearly $10 Billion in US
With the inflation rate dropping steadily over the past few months, consumers more freely opened their wallets (or, rather, charged their credit cards) at a record pace on Black Friday. According to...
View ArticleThis Baby Bottle Startup Talks to Parents Like a Tech Giant Would
For myriad personal and complex reasons breastfeeding can be tough or even impossible. That's why, although the World Health Organization (WHO) recommends exclusive breastfeeding until six months, just...
View ArticleQuiznos Soared High and Crashed Hard. Can It Make a Comeback?
The salutation of "We're back!" doesn't have the best track record in American popular culture. It was the line uttered by the evil spirit that grabs poor little Carol Anne in Poltergeist III....
View ArticleHow Tech Brands Have Activated the Las Vegas Sphere
Sin City might be where large-scale advertising is catching a glimpse of its future, creating spectacle and generating awe to capture attention. Since September, Sphere has attracted advertising from...
View ArticleHow Domino’s and Expedia Use Attention to Improve Campaign Effectiveness
As the next wave of attention metrics evolves, brands like Domino's and Expedia Group are going beyond simply measuring attention to using tools to identify new audiences and understand the content and...
View ArticleWalmart’s Holiday ‘RomCommerce’ Aims to Make Shoppers Swoon
This holiday season, Walmart is taking a page from The Hallmark Channel--sort of. While the cable network remains the undisputed champion of the holiday film genre, the mega-retailer is throwing its...
View ArticleCyber Week Generates Record $37B in Online Spend
Online spending for Cyber Week (the sales period of five days from Thanksgiving through to the following Monday) is expected to total $37.2 billion. According to Adobe Analytics data, online spend for...
View ArticleIndustry Jargon Is the Silent Killer of B2B Marketing
In the realm of B2B marketing, a subtle but pervasive problem looms--ironically, one of the industry's own creation. Clarity and meaning have become casualties in an ongoing war of words that often...
View ArticleAllyship With HBCUs Is More Than a Marketing Campaign
Since the inception of Historically Black Colleges and Universities (HBCUs) in the 1800s, HBCUs have been a driving force in developing successful Black professionals in America. According to a White...
View ArticleBrave Commerce Podcast: Future-Proofing the CPG Industry
On this episode of Brave Commerce, Mizkan America's president and COO Diego Palmieri and head of connected commerce Neha Mallik join hosts Rachel Tipograph and Sarah Hofstetter to talk about the CPG...
View ArticleGoogle Search Ads End Up on Pornographic and Sanctioned Sites
When Apple, Goldman Sachs and other large brands bought Google search ads over the last year, these ads not only appeared across search queries like "best credit cards," but also on more unsavory...
View ArticleChief Marketers Around the World Share Their 2024 Priorities
It's perhaps not surprising that understanding the implementation of artificial intelligence is top of mind for most marketers going into 2024, replacing sustainability as they look for a more...
View ArticleThe Garage Podcast: Measure Everything
Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, from Albertsons Media Collective. The...
View ArticleChaka Sobhani Leaves Leo Burnett for DDB to Become President, CCO International
Just weeks after DDB Worldwide announced its global CCO Ari Weiss was leaving to start his own agency, DDB has picked up a lauded creative, naming Chaka Sobhani as president and international CCO at...
View ArticleSpotify Wrapped Has the Receipts to Prove Just How Real Things Got in 2023
It's the most wonderful time of the year: Spotify Wrapped season. For all those who observe the annual tradition, it's time to delve into your 2023 listening habits. Did Beyonce or Taylor Swift...
View ArticlePaste Magazine Acquires Jezebel From G/O Media in All-Cash Deal
The independent music and entertainment publisher Paste Magazine has agreed to acquire the feminist title Jezebel from G/O Media in an all-cash deal, according to Paste editor in chief and president...
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