Publishers Disguising Gen AI Content Risk Commercial and Reputational Blowback
As Sports Illustrated is finding, the repercussions of disguising generative artificial intelligence content can range from acute, measurable declines in revenue to more intangible loss of brand value....
View ArticleSnickers Spots Joel McHale’s Tastebuds in Wacky Workout Spot
As a comedian, actor and show host, Joel McHale's mouth already gets quite the workout. But in the latest ad for Snickers' Hi Protein bar, audiences get to witness the insane rigors he goes through to...
View ArticleX to Double Down on SMBs Following Musk’s Advertiser Attack
Social media platform X, formerly Twitter, will target more small and midsize businesses (SMBs) to win advertising following owner Elon Musk's attack on departing brands from the platform. According to...
View ArticleHow Blockchain Solana Turned Community Criticism Into a Resonant Campaign
While the crypto sector has received negative attention since events including the FTX scandal and publication Rolling Stone calling NFTs "worthless," brands in the space have been doubling down on...
View ArticleOnly One-Third of Every Programmatic Dollar Reaches End-User, ANA Report Finds
A new industrywide report shows how buyers, including top advertisers, continue to waste money on inefficient supply paths and low-quality media. Media quality and the cost of media are not correlated,...
View ArticleUber Eats Drops a Holiday Cabaret Remix With Real Housewives’ Luann de Lesseps
Bravo's multi-spinoff franchise The Real Housewives has delivered glamour to spare since the first episode dropped in 2006. For the 2023 holiday season, The Real Housewives of New York City alumnus...
View ArticleGap and Dapper Dan Celebrate Harlem, Holidays and Community in Latest Collab
Fashion is an ever-changing industry, requiring constant reinvention, adaptability and innovation to survive and thrive in longevity. Both retailer Gap and legendary fashion designer and Harlem...
View ArticleE.l.f. Cosmetics Brings Lipstick to Snapchat Bitmojis
To promote its O Face Satin Lipstick, e.l.f. Cosmetics worked with Snapchat to launch the platform's first Bitmoji Beauty Drop, allowing Snapchat users to claim a free digital item for their Bitmoji...
View ArticleWhatsApp Business Brings in Dentsu to Evolve Customer Relationships
Meta has hired Dentsu as the customer relationship solution provider for its encrypted messaging platform WhatsApp's business-focused arm. WhatsApp Business is an extension app that allows companies to...
View ArticleJoanxMedia Founders Uncover Why Their Media and Creative Collaboration Truly...
Occasionally, creative and media agencies will partner together in a pitch in order to have the scale needed to compete against holding companies, but those collaborations are often in one-off...
View ArticleBrave Commerce Podcast: Redefining Relationship Selling
On this episode of Brave Commerce, Kristof Neirynck, global chief marketing officer and managing director at Avon, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the evolution of...
View ArticleThe Colorful World of Marketing With Victoria Lozano
In a new episode of Marketing Vanguard, Victoria Lozano, evp of Marketing at Crayola, recently shared insightful perspectives on the evolving role of marketing leadership. Lozano, responsible for...
View ArticleC-Suite Collaboration Is Strengthening Kickstarter’s Brand
The relationship between chief executives and chief marketers can be a famously tumultuous one, but not at Kickstarter. Having made the leap from CMO to CEO himself, Everette Taylor has assembled a...
View ArticleHow Sephora Highlighted AI’s Bias Through Campaign Against Female Violence
With a twist highlighting the impact artificial intelligence-produced content could contain, a campaign from beauty retailer Sephora also examines the ongoing treatment women may suffer across various...
View ArticleExclusive: Google Lets Advertisers Opt Out of Search Partner Network on All...
Google is now giving buyers more tools to avoid ads showing up next to unsavory content following the findings of an Adalytics report last week, Adweek has exclusively learned. The Adalytics report...
View ArticleBustle Publisher Revenue Drops 10% as CPG and Parenting Brands Falter
Media company Bustle Digital Group--home to a portfolio of lifestyle publishers including Nylon, Bustle and Fatherly--is on pace to generate between $136 million and $144 million in revenue this year,...
View ArticleThe 20 Best Ads of 2023
As 2023 draws to a close, Adweek's annual roundup of the best ads of the year is a celebration of something that may seem simple: creativity. But anyone who does creative work knows the struggle of it,...
View ArticleRecipe for Disaster: Impossible Foods CEO Says Plant-Based Meat Marketing’s...
If the CEO of Impossible Foods, Peter McGuinness, wrote a primer on marketing, a few of his first tenets might be: Never alienate the American heartland, and don't wag your finger at folks who love...
View ArticleMcDonald’s New Growth Plan Focuses on Digital and Creative Innovation
The world's largest quick-service restaurant brand, McDonald's, is updating its growth strategy. It has added various new targets, including to its loyalty base and growing its fleet of restaurants...
View ArticleDentsu Americas Names New Media, Strategy and Client Executives
After weathering numerous structural changes over the past two years, Dentsu is expanding its leadership team in the Americas. It's named Sean Reardon CEO of the media practice, a role that's gone...
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