The TV Streaming War Enters Its Messy Era
First there was the Golden Age of TV. Then there was Peak TV. Now ... all hell is breaking loose. "We're amid a linear to streaming transition, and it's being accelerated by a pending content drought...
View ArticleCreativity Outlook 2024: Talent Is Seeking Renewed Purpose Amid Upheaval
The past year was disheartening for many who work in creative businesses, whether it was rounds of layoffs across industries or renewed fears over AI taking over jobs. But it was noteworthy that the...
View ArticleOutlook 2024: Publishers Push to Prove Their Value Amid Cookie Collapse
For publishers, the two meteors hurtling toward them in 2024 are growing signal loss, exacerbated by Google's deprecation of third-party cookies in Chrome limiting publishers' ability to generate ad...
View ArticleIn 2024, Expect Tensions to Rise With Global Temperatures
Heading into 2024, adland is more aware than ever of its climate responsibility. The question that it must answer is where the scope of that responsibility ends. This year will be defined, in large...
View Article2024 Will Push Ad Agencies to Pursue New Capabilities and Scale
With VMLY&R + WT (Wunderman Thompson), combining two mega-shops to form VML isn't just additive. It multiplies their collective impact. WPP wanted the most simplified but complete offering in the...
View ArticleMarketers Won’t Have It Easy in 2024—but When Do They Ever?
Should you need proof of the pressures marketers are under these days, consider the example of Solo Stove. In November, this maker of sleek, aluminum firepits announced that it had signed Snoop Dogg as...
View ArticleADWEEK’s Forecast for 2024
Watch some of ADWEEK's newsroom leaders as they open up about what trends and events they expect the marketing sector to encounter in the coming months of 2024. View our predictions for agencies,...
View ArticleB2B’s Move Toward Digital Is Here, and Affiliate Fits Right In
B2B affiliate marketing is a relatively new phenomenon. It has experienced significant growth as brands, partners and networks adapt to the distinctive needs of businesses targeting other businesses....
View ArticleHow Bounty Got Edelman and Gronk to Eat Wings Like the Bros They Are
At the time of publication, more than half a million football fans have found their way to YouTube to watch four and a half minutes of retired New England Patriots greats Julian Edelman and Rob...
View ArticleAs Cookies Fade Out, Retail Media Steps Into the Spotlight
On this episode of Brave Commerce, retail media analyst and consultant Andrew Lipsman joins hosts Rachel Tipograph and Sarah Hofstetter to provide a comprehensive exploration of the current state and...
View ArticleHuge Promotes Lisa De Bonis to CEO, Replacing Mat Baxter
Creative consultancy Huge has a new CEO as Lisa De Bonis steps into the role formerly held by Mat Baxter, who led Huge through its structural reorganization and investments in artificial intelligence...
View ArticleHavas Agencies Could Be Stripped of B Corp Certification Due to Shell Account...
Four Havas agencies are at risk of losing their B Corp status after the holding company won Shell's media account last year, B Corp's certifying body B Lab Global has confirmed to ADWEEK. The result...
View ArticleThe Future of B2B Growth? Your Brand
One common misconception in business-to-business markets is that a great product guarantees success. While it's true that an exceptional product, technology or customer experience can rapidly build...
View ArticleBuy Now Pay Later: Disrupting Payments With Klarna CMO David Sandstrom
Klarna, most associated with its buy now, pay later services, is an internationally recognized technology company that has rapidly risen in recognition over the past few years. Part of its success...
View ArticleTelevisaUnivision and Known Partner to Better Reach Hispanic Consumers
As evp and chief client officer at TelevisaUnivision, Steven Wolfe Pereira knows a thing or two about how advertisers can reach Hispanic American consumers. And that includes what not to do. "If you're...
View ArticleDitch the Filters: A Real Beauty Journey With Glow Recipe
Skincare has been part of human life since ancient times, with various generations devising their own potions and rituals to achieve a flawless complexion or eliminate acne. Nowadays, many brands like...
View ArticleMischief, FCB and VaynerMedia Execs on Staying Relevant
The world of advertising is never straightforward, with agencies following societal and tech trends to stay relevant and steer clients in the directions their customers are taking. And as the rate of...
View ArticleApple’s Comedic iPhone Ads Reassure Worried Parents
Apple's latest "Relax, It's iPhone" ads offer reassurance to families that the device will help them both capture big moments and also protect their children as they leave home. Like previous...
View ArticleNotCo Uses AR to Highlight the Reality Behind ‘Happy’ Animal Food Logos
Plant-based food-tech company NotCo wants to change the way consumers think about meat with its newest campaign, "Not So Happy Animals," which uses AR technology to bring animal food logos to life....
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