NCAA Launches Latest Brand PSA Focused on Inclusion
On the eve of the annual March Madness college basketball tournament, the NCAA and its agency SS+K have launched their latest brand PSA campaign. Titled Label Me, the work premieres today on the...
View ArticleIs Lack of Diversity and Women in Leadership Roles Hurting Ad Tech’s Growth?
For women, building strong industry and personal partnerships is a powerful way to build influence and develop professionally. Networks provide cross-pollination of viewpoints and ideas, bring down...
View ArticleOn the Adweek Podcast: SXSW, Apple’s New Ad Masterpiece and the ‘3...
Is SXSW Interactive still a tech conference? Has "Three Billboards Outside Ebbing, Missouri" sparked a new appreciation for outdoor advertising? Can you actually make your NYC apartment bigger through...
View Article5 Ways to Save Agency Holding Companies From Becoming Irrelevant
I recently got a call from an influential player in the advertising business. She had a simple question: "Are advertising holding companies relevant today? Should they even exist?" At the time I didn't...
View ArticleZoosk Labs Jumps on the HQ Trivia Bandwagon With Lively
The company behind dating website and app Zoosk is putting its own spin on the HQ Trivia imitation trend with the restarting of its Lively app. Zoosk Labs debuted Lively in July 2016 as a dating app...
View ArticleNike Salutes F.C. Barcelona and the Catalan Culture in Flashy Ad by W+K
Nike celebrates its 20-year partnership with F.C. Barcelona, one of the world's great soccer clubs, in a new 90-second spot directed by Oscar-winning cinematographer Wally Pfister that salutes team's...
View ArticleGatorade Created a Shop With a Secret Room Full of Tech-Driven Training...
Gatorade made its SXSW activation slightly deceptive. When attendees walk into the space they enter into the G-Store--a somewhat small pop-up shop filled to the brim with any and every possible...
View ArticleMultiple U.K. Agencies Admit Departing Male Employees Sent ‘Top 5’ Emails...
Scandal hit the London agency world this week as several industry veterans shed light on an apparently common practice in which departing male executives rank female colleagues via "Top 5" and "Bottom...
View ArticleWhy Agency Vet Matt Britton Is Getting Out of Influencer Marketing and Into AI
Less than a year ago, agency vet Matt Britton rejoined influencer marketing platform Crowdtap as CEO to help brands make sense of creators and user-generated content. Now he wants to get out of...
View ArticleWhy the Traditional Agency Model Is Struggling to Keep Up With Demand
When Martin Sorrell made headlines earlier this month for blaming technology and zero-based budgeting for WWP's worst stock drop since 1999, many marketers were surprised by his failure to communicate...
View ArticleMelinda Gates Wants a Radical Redesign of How We Think About the 21st-Century...
When Melinda Gates was hired at Microsoft, she was the only woman in her hiring class. During orientation, a new colleague picked a fight with a vp at the company--Gates later learned that colleague...
View ArticleFacebook Messenger: Here’s How to Create a Plan Within a Conversation
Did you know Facebook Messenger allows you to plan events with your contacts without leaving the application? When a plan is created, the app will remind each participant before it begins. Our guide...
View ArticleWisconsin Candidate for Governor Wins Praise for Breastfeeding Her Baby in...
A Wisconsin gubernatorial candidate is drawing praise for a new ad in which she is seen breastfeeding her baby. Kelda Roys, a former state lawmaker who is competing in the Democratic primary for a shot...
View ArticleSling TV Users Are Slingers, but Definitely Not Swingers, in Ads From The...
Two couples meet up for a night of adult fun. They're into options and freedom, without all the commitments. And video's involved. But they're not swingers. Far from it, as we learn in the ad below:...
View ArticleMarketing Lessons That Can Be Learned From A Wrinkle in Time
As a marketer, I view life through a unique lens. When I see ads, I'm constantly critiquing them, thinking about the concept behind the campaign, what I like and what I'd do differently--and most...
View Article3 Reasons Cryptocurrency Isn’t Worth Your Time
Whether it's for a sweepstakes prize, loyalty reward or purchase premium, marketers always want to associate their brand with the next "it" product. And it's not just emotionally driven. Partnering...
View ArticleQ&A: The Wing’s Audrey Gelman on the Importance of Creating and Dedicating...
Women-only social club The Wing launched just a year and a half ago, but it already has thousands of members, four locations (with others in the works) and the clout to raise over $42 million in...
View ArticleHow a Copywriter’s Amazing Tribute to Sprite Got Him Hired at W+K
We've seen writers and art directors pitch themselves to agencies in all sorts of creative ways over the years. But dare we say, this might be our favorite yet. Chase Zreet, a copywriter at Firehouse...
View ArticleWhy Nestle Is Doubling Down on First-Party Data and Trust to Prepare for GDPR
With the European Union's General Data Protection Regulation (GDPR) looming, a top digital executive at Switzerland-based Nestl? said it's crucial to focus on how first-party data is collected is...
View ArticleVideo: The Handmaid’s Tale Preaches Resistance at SXSW to Promote Season 2
Hulu's marketing team is pulling out the stops, and putting on those burdensome red smocks redolent of its hit show The Handmaid's Tale. Following its activation at the 2017 SXSW Interactive Festival,...
View Article