Sonos Pulls Facebook Ads Following the Cambridge Analytica Scandal
Speaker manufacturer Sonos said in a blog post today that it was pulling its ads from Facebook and other tech platforms next week because the company is "concerned by the recent revelations about...
View ArticleThe Joy of ‘Dear Sophie,’ One of Google’s Early Humanizing Hits
It took a while for Google to learn how to do brand advertising. The company, founded in 1998, didn't embrace emotional storytelling until a decade later. An early success was "Parisian Love," a spot...
View ArticleThe Yankees Get a 9-Person Broadcast Booth in YES Network’s Fun 2018 Ad
It's a new season for charmingly goofy baseball promos. And following last week's new batch of spots for the Seattle Mariners, now we get the YES Network's 2018 promo for its New York Yankees coverage....
View Article4 Ways Online Video Content Can Better Connect With Viewers
2017 was an explosive year for online video content. In just 12 months, Netflix released over 200 new originals and YouTube Hulu launched live TV services. Despite an overwhelming increase in original...
View ArticleBaffled by Conceptual Art? So Are Will Ferrell and Joel McHale in This...
Museums are often pretty humorless when it comes to their artwork. It's rare for them to acknowledge that art can be confusing--particularly conceptual art, where the artist's choices can seem...
View ArticleJ&J Moves to Cut Costs By Consolidating Creative Work With Dedicated Omnicom,...
Johnson & Johnson, one of advertising's biggest spenders, has consolidated and streamlined its creative business with two dedicated teams of WPP and Omnicom agencies. This follows a closed review...
View ArticleHBO Used Pizza-Delivery Drones to Promote the New Season of Silicon Valley
Free food, especially during the doldrums of a Monday afternoon, is a sure bet to capture people's attention. HBO made pizza dreams come true as the network teamed up with Fooji, a brand delivery...
View ArticleAdweek Celebrates Trail-Blazing CMTOs Leading the Charge on Digital...
On March 15, Adweek honored some of the top trail-blazing marketers at R/GA in New York. The event, which was sponsored by RTL Adconnect, marked Adweek's second-annual ceremony celebrating the new...
View ArticleThis Unconventional Business Invention Firm Answers the Question ‘What Next?’
When Rei Inamoto and Rem Reynolds launched Inamoto & Co. in February 2016, the shop didn't fit in the existing nomenclature, so they called it a business invention firm, positioned "somewhere in...
View ArticleHow Much Data Collection Is Too Much? Inside the Murky World of Predictive...
Facebook's 2.1 billion monthly active users likely had some notion the information they share on the network is mined for ad targeting. However, news of Cambridge Analytica accessing data from the...
View ArticleMarina Filippelli’s Work Channels Her Experience as a Latina Mother and...
Marina Filippelli's first stint at multicultural agency Orc? was also her first job in advertising while she was in college. "I was an intern, and then made my way around different departments [while]...
View ArticleAfter Facebook’s Algorithm Change Devastated Organic Reach, How Are...
When Facebook CEO Mark Zuckerberg announced in January that the site's News Feed algorithm would further emphasize posts from friends and family, publishers that hadn't diversified across many...
View ArticleHQ Is Awarding 6-Figure Prizes This Week Thanks to Integrations With Nike and...
HQ, the mobile trivia game, has scored two major brand partnerships: Warner Bros and Nike. This week the twice-daily game, which can be played at 3 p.m. and 9 p.m., will have unique prizes and bigger...
View ArticleIn the Era of Trump, Politico Redesigned Its Website to Adapt to the Fast and...
When Politico's Carrie Budoff Brown returned to the prominent American political journalism outlet as editor in 2016, redesigning Politico.com was near the top of her "to-do list." Budoff Brown can now...
View Article360i Eliminates the CMO Role and Makes Current Marketing Chief President of...
360i today announced it's getting rid of the chief marketing officer role and transitioning Abbey Klaassen, who has held that title since 2015, into a new position as president of its New York office....
View ArticleBlockchain Can Spur an Advertising Revolution, Though Few Understand Its...
Let's start with a couple definitions. Blockchain is a technology that enables an anonymous, decentralized record of transactions. Imagine a public chain of information in which each link is a single...
View Article4 Things Agencies Should Know About Creating Successful AR Integrations
Over the past decade, our media has transformed, and with it, consumer habits. Generations Y and Z are more interested in marketing to each other than paying attention to traditional formats....
View ArticleTurner Sports Is Launching Pay-Per-Game Sports Streaming App Bleacher Report...
ESPN and CBS aren't the only big sports media companies with new OTT offerings this year. Turner Sports is joining the fray, launching its own direct-to-consumer live sports service, Bleacher Report...
View ArticleBrands Fail to Meet the ANA’s Diversity Goals, Too
Agencies aren't the only one struggling with diversity issues. The Association of National Advertisers (ANA) announced the finding of its inaugural "Scorecard" evaluating diversity among chief...
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