Meet the 3 Newest Members to The American Marketing Association’s Marketing...
The American Marketing Association New York will induct three new members into its marketing hall of fame on May 17. The newest members of the hall of fame include Lee Clow, chairman of TBWA\Media Arts...
View ArticleLinkedIn: Here’s How to Stop Users From Mentioning You
Did you know LinkedIn allows users to "mention," or tag, other LinkedIn users in their posts and comments? When a user is mentioned, LinkedIn creates a link to their profile that others can click on....
View ArticleStores Can Reignite the Flame With Consumers Through Flagships
It's no secret that the traditional department store experience has fallen out of favor. Consumers no longer see value in the large product selections that traditional mass merchants are known for....
View ArticleHow to Deliver Emotion-Packed, Tailored Experiences Through Design
As a discipline, design has an identity challenge. To begin with, there's quite a bit of confusion about what design actually is and what it can accomplish. In the most elemental sense, design is about...
View ArticleLive Telecast of Jesus Christ Superstar Hits 3-Year Ratings High for NBC
NBC's live telecast of Jesus Christ Superstar gave the network its best Easter Sunday in 12 years and its best Sunday overall in three years, not including sports and the Golden Globes. With John...
View ArticleGoogle’s Real-Time Final Four Ads Tried to Predict the Games’ Outcomes. So...
A lot of companies like to flaunt their analytics after a big sporting event, showing how they crunched the numbers or analyzed the trends. But releasing your data in advance as a way to sell people on...
View ArticleAdvertisers on Facebook Have Some New Ways to Conduct A/B Tests
Facebook rolled out more options Monday for advertisers looking to engage in split testing, or A/B testing. The social network introduced creative split testing last October as a way for brands to A/B...
View ArticleWhat Dunkin’ Donuts Can Learn From Starbucks’ Social Strategy
Some coffee lovers adore Dunkin' Donuts, others prefer Starbucks and still others don't give a hoot as long as they get their caffeine fix. On the social engagement side, however, a clear winner...
View ArticleWhy Other Advertisements Are the New Brand-Safety Worry
In March, some Snapchat users were appalled to see an ad for the game "Would You Rather" that asked users if they would rather slap Rihanna or punch Chris Brown. The ad--which referred to a 2009...
View ArticleAI’s Takeover Involves More Humanization Than Skeptics Anticipated
Today marks 50 years since the debut of Stanley Kubrick's iconic film 2001: A Space Odyssey, which depicts supercomputer HAL 9000 communicating using words humans use, but to a negative end. Half a...
View ArticleIt’s Incredibly Satisfying to Watch This Miniature, Crappy Kitchen Get Remodeled
Financial startup SoFi wants consumers to know they can get personal loans for home improvement projects--so it built a tiny, run-down kitchen, then remodeled it to prove how much better a life-sized...
View ArticleLinkedIn: Here’s How to Remove a Mention of Yourself
When a LinkedIn user mentions you in a post or comment, they create a link to your profile that others can click on. If you want to remove this link, our guide will show you how. Note: These...
View ArticleLeo Burnett’s Arc Worldwide Announces Executive Leadership Changes
Leo Burnett Group shopper marketing and activation agency Arc Worldwide has a new chief executive for North America. Soche Picard will relocate to Chicago to serve as CEO, North America, effective...
View ArticleThe North Face’s New Campaign Aims to Focus More on Women in Advertising
More adventurous, brave, boundary-breaking women need to be featured in advertising and social media campaigns, according to The North Face. That way, young women and girls will have a wealth of strong...
View ArticleHow Brands Can Wield Their Power to Inspire Unity Among Consumers
With ever-increasing scales of data collection and analytical capacity, we have some of the most powerful tools in history at our disposal--tools that can influence massive numbers of people and shift...
View ArticleSS+K Hires New Creative Leader as M&C Saatchi Group Aims to Expand Its North...
New York-based creative agency SS+K announced today that it has named Feh Tarty as its new chief creative officer. The news comes as parent company M&C Saatchi Worldwide moves to expand its North...
View ArticleWhen Marketers Use Data the Right Way, We All Benefit
There's never not enough data. Marketers are "drowning" in it, said Quantcast CMO Steven Wolfe Pereira. Increasingly, brands are using machine learning to understand the patterns that data tell them....
View ArticleU.S. Army Marketing Executive Involved in McCann Conflict of Interest...
James Ortiz, a marketing director at the U.S. Army's Army Marketing and Research Group (AMRG), has retired less than four months after Adweek broke news of an allegedly improper relationship between...
View ArticleQ&A: How an Artist Turned a Lifetime of E-Waste Into a Stunning Celebration...
At South by Southwest in 2017, photographer Benjamin Von Wong learned that Dell was working with artists to raise awareness of the computer giant's electronics recycling program, and he decided he...
View ArticleTwitter Gets Into the MLB Livestreaming Ballgame for 2018
Major League Baseball's package of 25 weekday-afternoon games available exclusively via Facebook Watch starts Wednesday afternoon (weather permitting, as always) with the Philadelphia Phillies visiting...
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