NBCUniversal Unveils New $250 Million Telemundo Center in Miami
Telemundo has unveiled its brand new global headquarters in Miami: a new $250 million, 500,000 square-foot facility with the capacity to house up to 1,500 employees. Today, the Spanish language...
View ArticleAs Tech in Marketing Becomes More Commonplace, so Does the Necessity of the CMTO
The role of the marketer is evolving, and it seems completely unfeasible to think of modern brands operating without the new role of the chief marketing technology officer, such is the demand for the...
View ArticleApple’s Business Chat Is the Conversational Tool That Retail Needs
Back in 2016, Facebook painted a bright future for the potential of commerce chatbots on Messenger. The rollout, however, was less than stellar, and the hype around chatbots quieted down. But there was...
View ArticleOn the Adweek Podcast: #MeToo, Marketing and the Women Who Changed Advertising
The ad industry is unquestionably at a turning point, with the long-simmering pushback against widespread sexual harassment now at a full boil and women in the industry demanding better accountability...
View ArticleGizmodo Media Group’s CEO Is Stepping Down
The CEO of Gizmodo Media Group announced in a memo to staff today that he would be stepping down and leaving later this month with the parent company's "reluctant blessing." Raju Narisetti was named in...
View ArticleChairman of House Committee Looking Into Facebook Wants ‘Facts First,’ Not...
Rep. Greg Walden, chairman of the House Energy and Commerce Committee, called Facebook CEO Mark Zuckerberg "an incredible innovator." "He's changed the world," Walden said during a keynote discussion...
View ArticlePapa Murphy’s Sends $30 Million Creative Account to Mekanism
Take-and-bake pizza chain Papa Murphy's selected San Francisco-based agency Mekanism as its agency of record, following a review. Seattle-based agency Wongdoody formerly served as Papa Murphy's agency...
View ArticleWith GDPR and Tech Platforms’ Data Debacles, the Ad-Tech Industry’s Looming...
Every couple of years, marketing observers play a parlor game called "The Ad Tech Shakeout Cometh," in which they pontificate about the impending decimation of the ad-tech industry. The invisible hand...
View ArticleInfographic: What Consumers Expect of Brands When It Comes to Issues They...
Hed: Brand Purpose Dek: What Consumers Expect of Brands When It Comes to Issues They Care About. There's a good reason marketers and the C-suite alike continue to focus so determinedly on brand...
View ArticleHow Headspace Struck Content Gold With Soothing Animations, Voiced by Its...
Andy Puddicombe's voiceovers for Headspace, the guided meditation platform he cofounded eight years ago, aim to put users in a thoughtful, receptive state of mind. Last year, to make its programs more...
View ArticleImmerse Yourself in These Gorgeous Branded Films About Cuba, Through the Eyes...
After cruising to Alaska last year to sample some local color, MullenLowe's series of short films for Royal Caribbean drops anchor in Cuba to present three poignant, highly personal stories showcasing...
View ArticleESPN+ to Debut With American Express Sponsorship
Additional programming from ESPN+ will be available to fans for free during an extended 30-day trial subscription for a week after it launches. American Express will be the official launch sponsor of...
View ArticleHow One Location-Based Data Firm Is Preparing for GDPR
With the European Union's General Data Protection Regulation (or GDPR) going into place on May 25, ad-tech companies are busily assembling teams to handle privacy and set up new processes to avoid...
View ArticleIn Industry First, UM Appoints Brand Safety Officer to Lead New Advertiser...
IPG Mediabrands' UM Worldwide is the first to appoint an executive to the 4A's Advertiser Protection Bureau, a new collective committee aimed at addressing the ever-pressing issue of brand safety that...
View ArticleFacebook Announced a Data Abuse Bounty Program
Facebook has already made verbal commitments to better safeguard users' personal data, and Tuesday, the social network made a financial commitment. In the wake of the Cambridge Analytica data scandal,...
View ArticleWalmart Is Partnering With Postmates to Expand Its Grocery Delivery Services
Walmart has added logistics company Postmates to its list of grocery-delivery partners. The two will serve customers in Charlotte, N.C. In March, Walmart said it planned to tap into its network of more...
View ArticleHow a Fixation on Digital Led to a Lack of Talent Diversity in Agencies
The past decade brought us a digital revolution, and with it came a wide range of distinct concerns for the marketing and advertising industry: the question of transparency in the media supply chain,...
View ArticleInstagram’s New Camera Format Enables Users to Focus on One Person in a Photo
Instagram introduced two new features Tuesday: a Focus camera format and an @mention sticker. Focus is located next to Superzoom on the Instagram camera, and it enables users to create photos or videos...
View ArticlePayPal Close to Wrapping Up 6-Month Global Creative Review
PayPal, the online money transfer company also behind social app Venmo, is said to be narrowing down on two finalists in a global creative review that spanned six months, according to sources with...
View ArticleOne Month After Acquiring Scripps, Discovery Unveils Unified Upfront for Its...
There was no time for celebration when Discovery Communications closed its deal to acquire Scripps Networks last month. Instead, Jon Steinlauf, the former Scripps ad sales chief who was named chief...
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