Nestlé Just Scored the Rights to Sell Starbucks Products Globally in a $7.15...
Nestl? is growing its coffee business. The company has just inked a $7.15 billion deal with Starbucks to market some of its products globally--well, outside of Starbucks' coffee shops. The deal is...
View ArticleTo Exist in the Voice Era, Brands Need to Stop Appealing to the Abstract
Voice AI has opened a new frontier in marketing, and we're already seeing the emergence of winners and losers. Moving forward in an automated world where value is all there will be casualties, and...
View ArticleAvocados From Mexico Consolidates Ad Business With Energy BBDO
Perennial Super Bowl presence Avocados from Mexico has chosen Energy BBDO as its new ad agency of record after a competitive review. The organization--which is a nonprofit trade group representing the...
View ArticleIkea Created the ‘Sleepiest Print Ad Ever,’ Complete With Scented Ink and...
Ikea promises you a good night's sleep, but short of buying a bed from the global furnishings retailer, how can you enjoy the benefits? Memac Ogilvy Dubai came up with an innovative answer with its...
View ArticleBarbie Leads a Dark, Twisted Life According to an Intern in SNL’s Take on...
Pitching ideas for a doll's Instagram caption sounds like easy work, right? Wrong. This weekend Saturday Night Live stepped inside a Mattel boardroom in a hilarious sketch with actor, singer, director...
View ArticleLinkedIn: Here’s How to Stop Seeing Trending Articles in Your Feed
By default, your LinkedIn feed contains trending or recommended articles that you can click on and read. But what if you're not interested in seeing these articles? Our guide will show you how to stop...
View ArticleInstagram Is Quietly Introducing a Native Payments Option
Instagram appears to be diving further into the social commerce arena with the unannounced launch of a native payments feature that operates under the same rules as Facebook's payments system. The...
View ArticleFor the First Time, Consumers Are More Likely to View Ads Online Than on TV
GroupM unveiled its 2018 "State of the Digital" report, which predicts where people worldwide are expected to consume content in the coming year. And for the first time, the WPP network sees online...
View ArticleThe FDA Is Cracking Down on Vaping Products That Look Like Children’s Snacks
If vaping has reached epidemic levels among teenagers, as public health officials have declared, it's not too tough to see where the roots of the problem may lie, the FDA said this week in yet another...
View ArticleDeadpool Shows Off His Tiny New Package in This Trolli Crossover Campaign
Deadpool 2 opens in just over one week, and its titular smartass anti-hero is already inescapable. In the last couple of weeks alone, he could be seen starring in odd Celine Dion music videos and...
View ArticleDisruptors 2018 Interview: Alma Har’el’s Free the Bid Is Creating a...
Director Alma Har'el, one of the 39 women Adweek selected for our second annual Disruptors list, founded the non-profit Free the Bid in 2016 to push for more diversity behind the camera when it comes...
View ArticleGoogle Bans Bail Bond Services From Advertising on Its Platform
In a blog post on Monday, Google took a bite out of bail bond services. The company announced that starting in July, it will prohibiting ads from bail bond service companies across all of its...
View ArticleLinkedIn: Here’s How to Save Articles and Read Them Later
Did you know LinkedIn allows you to save articles and read them at a later time? Our guide will show you how this feature works. Note: These screenshots were captured in the LinkedIn application on...
View ArticleHow Agencies Can Benefit From the Gig Economy While Providing Much-Desired...
The age of impermanence is here. As the North American head of a small creative agency, I'm seeing several trends that tell me this is so. First of all, the brand and agency models are shifting;...
View ArticleA Lovably Ineffective Beer-Delivery Drone Stars in Budweiser’s Big World Cup...
Carrying a single beer from St. Louis to Moscow, while ideally keeping it nice and cold, would be a tough mission for a human. And apparently, it's even a struggle for the occasional drone designed...
View ArticleThis Account Director Splits Her Time Between Helping Clients and Saving...
The practice of rhino poaching has increased 9,300 percent since 2007. Three rhinos are killed for their horns every day--and if something isn't done to help save them, the endangered species is...
View ArticleFormer ESPN Chief John Skipper Joins Streaming Sports Media Company Perform...
Former ESPN president John Skipper is back in the sports media game after a stunning exit from The Walt Disney Company last December. The sports television veteran has been named executive chairman of...
View ArticleQuartz Joins Digital Ad Marketplace Concert to Reach Top Execs
The news website Quartz has signed on to Concert, a digital ad marketplace created by Vox Media and NBCUniversal, the companies announced today. The new partnership allows for a vertical on Concert...
View ArticleThis Agency Is Partnering With a Former Neo-Nazi to Combat Violent Extremism...
With increased ease of access to potential members and the ability to easily indoctrinate vulnerable individuals with misinformation, it's now easier than ever for hate groups to recruit new members...
View ArticleHarrowing PSA Depicts Life With ALS More Effectively Than Any Ice Bucket...
Do you remember a viral craze called "the ice bucket challenge?" It was truly a charity campaign for the social media age. Every celebrity, semi-celebrity and wannabe celebrity participated (including...
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