Video: What It Takes to Be a Media All-Star
Adweek's 2018 class of Media All-Stars have one thing in common: persistence. As we honored the top leaders of the media buying and planning community last night in Manhattan, we caught up with several...
View Article3 Ways Marketers Can Utilize Data-Driven Ad Spend in Upfronts
During last year's Upfronts, NBCUniversal put a $1 billion dollar stake in the ground on using granular data to buy TV ads. It placed $1 billion worth of inventory for sale using its Audience Symphony...
View ArticleInfiniti Global Creative AOR 72andSunny Resigns Account After Less Than a Year
Just under one year after being named lead global creative agency of record for Nissan's luxury Infiniti brand, 72andSunny has officially resigned the business as of today, according to an all-staff...
View ArticleA New Sprite Flavor Is Coming to McDonald’s, So Naturally the Brand Launched...
Another week, another limited edition clothing line hitting the market courtesy of your favorite brands. This time around McDonald's is teaming up with Sprite to kick off the fast-food chain's "That's...
View ArticleJack Link’s Sends Media Account to Independent Agency Empower
Jack Link's has completed the overhaul of its agency partnerships with the selection of Cincinnati-based independent agency Empower as its media agency of record. The appointment follows a review that...
View ArticleFox Reportedly Reaches Agreement With WWE to Air SmackDown Live
Fox's deal to broadcast Ultimate Fighting Championship (UFC) matches began in 2012. That partnership was thrown into flux earlier this month when the organization signed a five-year, $750 million...
View ArticleKarla Welch Reimagines Levi’s Staples in Celebration of 501 Day
Levi's 501 jeans are so iconic they have their own aptly named Levi's 501 Day, which falls on May 20. To commemorate the pseudo holiday, the brand collaborated with stylist to the stars Karla Welch on...
View ArticleAdobe Acquires Magento Commerce for $1.7 Billion
Adobe has acquired Magento Commerce for $1.68 billion. The Magento Commerce Cloud--which includes digital commerce, order management and predictive intelligence--will enable Adobe to integrate commerce...
View ArticleHow Red Nose Day Raised $100 Million for Children in Need, in Just 3 Years
Taking on a concept as ambitious as ending child poverty is a pretty lofty goal, but when Red Nose Day launched in the U.S. in 2015--30 years after U.K.-based nonprofit Comic Relief's first biannual...
View ArticleMower’s Mary Owusu Was Doing SEO Before It Was Cool
Mary Owusu got into the search marketing game right at its start in the early aughts. Growing up, Owusu--now the vp and director of analytics and SEO at Syracuse, N.Y.-based digital and PR shop...
View ArticleReentering the Agency World Is Challenging for New Mothers. ‘Returnships’ Aim...
During stops at renowned shops like Lowe and Partners, McCann and Grey, longtime creative director Erica Fite said she never received the kind of support that working parents really need in order to...
View ArticleThis Musical Agency Leverages Data and Taste to Find the Perfect Bands for...
One surefire way to ensure a successful partnership between a brand and a musical artist is by embedding the latter into the creative process. That's something Nue Agency learned through its seven...
View ArticleHow Live Streaming Videos Can Boost Your SEO
When I mention live streaming to my clients, they often react dismissively. Usually they know someone who started steaming on Periscope or Twitch and then gradually lost interest. That's what happens...
View ArticleBarefoot Wine Assembled a Hollywood Supergroup Called The Slay Team, and...
Nothing quite says "welcome to summer" like a catchy tune and the sound of a wine spritzer cracking open. Wine brand Barefoot has redesigned its spritzer can for 2018 and is letting the world know with...
View ArticleAll U.S. Election-Related and Issue Ads on Facebook Must Now Be Labeled
Facebook announced today that all election-related and issue ads in the U.S. on both Facebook and Instagram must now be clearly labeled, including disclosures at the top of the ads revealing who paid...
View ArticleYouTube: Here’s How to Hide Your Subscriptions From Other Users
Did you know YouTube allows you to hide the channels you're subscribed to from other users? Our guide will show you how this done. Note: These screenshots were captured in the YouTube application on...
View ArticleFacebook Will Once Again Remind Users About Their Privacy Options
Facebook continues to take steps to ensure that "I didn't know" is no longer an excuse when it comes to users and the privacy controls that are available to them. Chief privacy officer Erin Egan...
View ArticleBET CEO Debra Lee Is Leaving the Company After 32 Years
It's the end of an era at BET Networks, as chairman and CEO Debra Lee is stepping down on Monday, after 32 years with the company. Under her leadership, BET has been the No. 1 network among...
View ArticleA One-Stop Shop for New York Ad Buyers Makes Its Upfront Debut
A week after the national TV networks made their upfront presentations, executives of the newly-formed New York Interconnect made their own pitch to a room full of ad buyers and brands. The...
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