How Music Can Foster an Emotional Connection Between Brands and Audiences
As online video consumption keeps reaching more mind-boggling measures, visual storytelling is becoming a must in modern advertising and marketing. However, before devising your next cunning video...
View ArticleFacebook Is Continuing to Pump New Features Into Its Stories
Facebook added four new features to Facebook Stories: the ability to start a group conversation about them on Messenger, Reactions, two new interactive stickers and the ability to view Messenger...
View ArticleShooting Reported at Capital Gazette Newspaper in Maryland
Five people are dead and several others "gravely injured" after a gunman opened fire inside the newsroom of a newspaper in Annapolis, Md. The Bureau of Alcohol, Tobacco, Firearms and Explosives tweeted...
View ArticleFacebook and Twitter Are Debuting Tools to See Who’s Behind Every Single Ad...
To help improve ad transparency, Facebook and Twitter are each rolling out their own respective tools so people can see all of the ads served to them. Just minutes apart, the companies today announced...
View ArticleSaudi Women Can Have It WhoppHER Way in Celebration of New Driving Law
Add another brand celebrating women driving in Saudi Arabia. Burger King is offering a free Whopper sandwich for every woman behind the wheel who goes through its drive-thrus in the kingdom. The...
View ArticleIt’s 2018—Does Your Google Home Know Where Your Children Are?
Earlier this month, a baby boy in the UK said his first word--it was Alexa. As technology continues to evolve and become more intelligent, people aren't ignorant about the impact it's having on...
View ArticleWPP Hires Lawyers to Probe Emails Sent to Current, Former Employees Following...
Erik Oster contributed to this report. WPP has hired two outside law firms to investigate several anonymous, encrypted emails sent to its current and former employees, which came from a WhatsApp group...
View ArticlePinterest Just Made It Easier to Save Pins on Desktop
Pinterest introduced a tweak to speed up the process of saving Pins on desktop. Rather than taking three clicks--clicking the save button, picking a board and clicking the save button again--users can...
View ArticleGizmodo Media Group Avoids Layoffs After Round of Buyouts
Gizmodo Media Group will not lay off people after enough staffers took voluntary buyouts, editorial director Susie Banikarim told employees in a memo today. "While that is the outcome for which we'd...
View ArticleThe 12 Best Outdoor Ad Campaigns of the Year
In advertising's golden age, "outdoor" was a category essentially synonymous with billboards. And while there are certainly still a few creative boards on display in this year's top winners at the...
View ArticleThe Best Cannes Lion Is Actually Bronze, Argues This Creative Who Just Won a...
If you work in advertising, your chances of winning any Cannes Lion is incredibly slim. And just think, if you don't work in advertising, the odds are even worse. So who are we to begrudge anyone a...
View Article85% of Conservatives Believe Social Networks Censor Political Speech,...
Do technology companies lean liberal when it comes to supporting political views? Respondents to a recent study by Pew Research Center seemed to think so, with 72 percent going as far as to say that...
View ArticleCalifornia Lawmakers Pass Sweeping Online Privacy Legislation
California has passed a new law that will give state residents the most sweeping online privacy rights in the nation--and hand tech companies some of the strictest rules in the process. State lawmakers...
View ArticleMusic Can Now Be Added to Photos, Videos in Instagram Stories
Are you ready to sing along with Instagram Stories? Instagram announced in a blog post that 400 million people are using Stories every day--up from 300 million in the third quarter of 2017--and they...
View ArticleFacebook Created a Playful Space for Makers on the Beach at Cannes, With...
CANNES, France--Facebook's experience on the beach at Cannes this year was a joyous ode to creativity. You could learn the art of pin- and printmaking, attend Story School to up your Instagram game or...
View ArticleOf Course Gummy Shoes Are the Best Way to Celebrate James Harden’s MVP Honor
In celebration of James Harden's MVP title, Trolli's artisans, working entirely in the medium of gummy, crafted 12-pound gummy replicas of Harden's Adidas' Harden Vol. 2s MVP edition sneakers. The...
View ArticleBest Western Is Turning to IBM Watson’s AI to Help Travelers Plan Summer...
Ahead of the July 4 holiday, Best Western is debuting an ad campaign to provide travel tips, destination recommendations, special offers, and of course, local accommodations. That's standard fare for...
View ArticleTech and Media Companies Are Teaming Up to Keep Brazil’s Elections...
Voters in Brazil are set to go to the polls and choose a president starting Oct. 7 and running through Oct. 28, and the Comprova initiative was established to help ensure that the news those voters see...
View ArticleAs Waste Plagues the Fast-Fashion Industry, Asos Is Taking a Step Toward...
Sustainability is not a new concept in the fashion industry. The past decade has seen the rise of eco-friendly brands such as Reformation, Veja, and Simon Miller. Luxury fashion houses such as Burberry...
View ArticleInside Nike’s Most Successful Failure
CANNES, France--Many brand marketers love to say they value bold ideas and taking risks, but few would likely have the stomach for a project like Breaking2. Both ambitious in goal and massive in...
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