Star-Studded Ads Distill Workplace Sexual Harassment Into 30 Seconds
A series of anti-sexual harassment films made last year by Sigal Avin and David Schwimmer are finding new life as a set of powerful 30-second TV ads. Three spots, ominously titled "The Boss," "The...
View ArticleDiesel’s New Ad Celebrating Flaws Has Great Storytelling That Flies Off in...
Last fall, Diesel gave us "Go With the Flaw," a gritty, glamorous celebration of ugliness, created by Publicis Italy and directed by Fran?ois Rousselet. Now, the second installation of the campaign,...
View ArticleHow Brands From Subway to Maserati Are Using Instagram Effectively
The fact that the word "porn" is associated with so many innocent photo categories on Instagram (#shoeporn, #foodporn, #travelporn) speaks to the power of pictures and their ability to allow our minds...
View ArticleTwitter COO Anthony Noto Is Leaving to Become Chief Executive at SoFi
Twitter chief operating officer Anthony Noto is leaving the company to become CEO of SoFi. Today, SoFi, a financial services company, announced the news in a statement, citing Noto's "deep...
View ArticleSamsung Flips the Script on ‘Can Do’ Advertising for an App That Keeps You...
"Can do" spirit can only take you so far. Especially if you're falling asleep behind the wheel--which can, of course, cost you your life and endanger others. No matter how strong, bright or wakeful you...
View ArticleTranslation Names New Chief Strategy Officer as Well as New Head of Talent
Translation, which describes itself as a full-service communications agency, today announced it hired Daniel Cherry III to be its new chief strategy officer. He formerly served as the chief marketing...
View ArticleHulu Will Return to the Super Bowl for the Second Straight Year
A year after running its first Super Bowl ad for an original series--which then became the first overtime spot in Super Bowl history--Hulu will be returning to the Big Game on Feb. 4, airing a Super...
View ArticleAshley Madison Gives You One More Reason to Go Running in the Morning
Why do runners run? Ashley Madison provides at least one answer in "Morning Run," which turns out to be a humorous spoof on the tropes of sports advertising geared to women. Keep running, lady! Ashley...
View ArticleFlicks: Facebook’s New Way of Measuring Time
Facebook just created a new way to measure time, but you won't be seeing it on your Apple Watch. The social network introduced Flicks, which are aimed at simplifying the process for programmers and...
View ArticleFacebook Is in a Trust Crisis
Trust is a tricky thing. Do you trust that someone is telling you the truth? Do you trust them with your secrets? Do you trust that they will continue to behave in a similar way tomorrow as they do...
View ArticleNielsen Social Content Ratings, Week of Jan. 15: The Matchup for Super Bowl...
The National Football League's two conference championship games far surpassed anything else television had to offer during the week of Jan. 15, according to the Nielsen Social Content Ratings. The...
View ArticleDDB New York Welcomes Creative Duo From Grey as Co-CCOs
DDB New York has hired Lisa Topol and Derek Barnes as co-CCOs, effective in March. The duo will lead the agency's creative department across a client roster that includes Unilever, Mars, PepsiCo,...
View ArticleUnivision Promotes Jessica Rodriguez to the New Position of President and COO
Univision is promoting Jessica Rodriguez to president and chief operating officer, a new position at the nation's leading Spanish-language media company. Rodriguez, who was named to the 2016 Adweek 50,...
View ArticleSalesforce Is Making It Even Easier to Create Shoppable Posts on Instagram
If a picture is worth a thousand words, how much is a shoppable image on Instagram worth? Announced at last week's National Retail Federation conference, Salesforce Commerce Cloud revealed that...
View ArticleWieden + Kennedy Hires New Leadership for Its Renowned Design Studio
Wieden + Kennedy announced it has hired acclaimed design veterans Nicole Jacek and Noreen Morioka to serve as co-heads of design. Together, they will lead the 100-plus employees who are part of the...
View ArticleWhy Brands in These 3 Categories Need to Prepare for the Voice Era
Amazon, Google, Microsoft and Facebook are investing in AI-enhanced devices that provide answers when we ask questions. We're at the beginning of a big year for voice-based marketing as these companies...
View ArticleThe 3 Trends That Will Take Mobile Ad Creativity Into a New Era
When data-driven analysts prognosticate about industries like mobile advertising, they tend to be very ... well, data-driven. They look at increases in ad spend in certain areas, movements from big...
View ArticleYouTube Is Making Its Official Artist Channels Hubs for All of Artists’ Content
YouTube launched Official Artist Channels in 2017 in an effort to make it easier for fans to find content from their favorite artists, including music videos, lyric videos, covers, unplugged sets, live...
View ArticlePublicis Groupe Names New Client Lead for Verizon Account
Publicis Groupe has hired Shenan Reed as president, chief client officer for VM1, a' dedicated Verizon unit housed within Zenith. Reed will be tasked with leading strategic activity across Publicis...
View ArticleGoDaddy Buys Marketing Platform Main Street Hub
There will be no controversial Super Bowl ads from domain provider and cloud platform GoDaddy this year, but that hasn't kept the company out of the news. GoDaddy announced an agreement to acquire Main...
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