Like any CMO, 7-Eleven's Marissa Jarratt is effusive about the brand she markets. Unlike most of them, however, Jarratt is also refreshingly forthright--at least when it comes to 7-Eleven's signature brand, the Slurpee. "I like to say it's the drink that there's really no good reason why it should exist," she said. "But also, that's...
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