These 3 Challenger Brands Have a Bigger Purpose Than Just Profits and Growth
In today's advertising and marketing landscape, there's no shortage of brands taking a stand for something bigger than the bottom line. For some, like Patagonia or Nike, those messages become iconic...
View ArticlePlexo Capital Partner Lo Toney on Why VCs Shouldn’t Treat CPG Brands Like...
As retail disruption increasingly pushes the consumer-packaged goods industry into direct-to-consumer and ecommerce channels, new brands in the space are looking more and more like tech startups....
View ArticleThis NYC Pop-Up Arcade Lets Visitors Experience Firsthand the Future of...
Some of the most compelling new story formats like virtual reality and immersive theater aren't always the most easily accessible. They're expensive, they require a lot of space, or they're complicated...
View ArticleBMF Co-Owner Sues Agency for Allegedly Demoting Her After Learning She Was...
An executive vice president and would-be head of sales for experiential agency BMF sued her employer this week, alleging its leadership violated several employment laws by demoting her and cutting her...
View ArticleCan YouTube Ever Be Completely Safe for Advertisers?
This week's YouTube brand-safety "furor" came to you via the comments section. And now not even seemingly innocent content on the platform is 100 percent safe for advertisers. This week again...
View ArticlePutting People at the Heart of the Equation With the CEO of Sabra
On this episode of Marketing Vanguard, Sabra CEO Joey Bergstein sat down to talk about how he's navigating the transition from marketing to CEO all while putting people first. "For me, business was...
View ArticleWarner Bros. Pictures Uses Augmented Reality to Promote The Flash
Warner Bros. Pictures is letting people dress up like superheroes in augmented reality to promote the premiere of The Flash in theaters June 16. Superhero fans can download Perfect Corp.'s AR-try on...
View ArticleWhy TV and Streaming Networks Are Taking Over the Festival of Creativity
Though upfront week focuses on the U.S. marketplace, Cannes Lions is where media companies think globally. "There is not a single streaming partner that we work with that doesn't have a desire to be...
View ArticleThink Like an Engineer: How Flock Freight Pulled Off a F*ckload of Success
In an environment hyperfocused on cost management, marketers should always be prepared to justify their value. Thinking about your next campaign like an engineer--the people who test and design your...
View ArticlePurpose Work Has Dominated Cannes. Creatives Are Eying a Shift Toward...
Purpose is a driving force behind what wins at Cannes. Last year all but a handful of the 32 Grand Prix winners contained a purpose element in the piece work. This year, there are 17 pieces of work...
View Article20 Campaigns Creatives Think Will Win Big at Cannes
Purpose-driven campaigns have dominated the Cannes International Festival of Creativity over the past few years, but this year creatives told Adweek they're looking for more than purpose. They want...
View ArticleAfter 57 Years of Chilling Out, 7-Eleven Is Stirring Things Up With a Slurpee...
Like any CMO, 7-Eleven's Marissa Jarratt is effusive about the brand she markets. Unlike most of them, however, Jarratt is also refreshingly forthright--at least when it comes to 7-Eleven's signature...
View ArticleThe Speed of Culture Podcast: Transforming the Slurpee for a New Generation
7-Eleven has been a part of American culture for almost a century, and its most famous proprietary product, the Slurpee, has been delighting customers for more than six decades. For a peek into how the...
View ArticleTime Hires Mark Howard as Its New Chief Operating Officer, Ushering in ‘Time...
The general news publisher Time has hired media executive Mark Howard as its new chief operating officer, according to a memo shared by chief executive officer Jessica Sibley. Howard, who will relocate...
View ArticleInside Serviceplan Group’s US Expansion Plans With Pereira O’Dell and L&C
Serviceplan Group, Europe's largest independent agency network, is bulking up its U.S offering by naming Pereira O'Dell (POD) founders Andrew O'Dell and PJ Pereira leaders of the newly-minted...
View ArticleWhat Creativity in B-to-B Marketing Looks Like Today
What makes marketing creative? Historically, when someone has invoked "creativity in marketing," they were celebrating the cleverness of an ad. But as the remit of the CMO has expanded in recent years...
View ArticleWhy We Need a New Formula for Creativity in B-to-B Advertising
B-to-b creative tends to follow a set formula: product features + disembodied voice-over + generic visuals. You know what we're talking about--stock images of professionals in gray suits sitting around...
View ArticleAdvice for Brands Working With Creators, From Creators
Last month at Adweek's Social Media Week event, we caught up with creators and brand executives to discuss the elements of a successful partnership. When it comes to a successful brand partnership with...
View ArticleTikTok Shop Is Testing Visual Search
As AI continues to shock the traditional search world, TikTok is going the visual route, testing a new tool in its Shop tab, Adweek has exclusively learned. The feature, which will allow users to take...
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