This Grumpy Teddy Bear Won’t Share Ed Sheeran’s Hot Sauce
Close your eyes and think of a hot sauce brand. What do you see? Skulls and crossbones? Flames and grim reapers? Red Peppers? What about a teddy bear? In the first spot to promote his Tingly Ted's hot...
View ArticleYahoo Lets Advertisers Buy Based on Attention With Adelaide Tie Up
Yahoo and attention vendor Adelaide are letting advertisers buy high-attention pre-bid segments through the Yahoo demand-side platform, according to Yahoo chief revenue officer Elizabeth Herbst-Brady....
View ArticleAdweek Podcast: Creative 100 and the Countdown to Cannes Lions
It's busy times in adland. We're just one week out from the Cannes Lions International Festival of Creativity, and Adweek's annual Creative 100 list just hit newsstands. In a special two-part episode...
View ArticleLa-Z-Boy Taps Colle McVoy to Refresh the Brand for Modern Audiences
Minneapolis agency Colle McVoy has been selected by La-Z-Boy, the nearly century-old furniture company, to help lead a refresh of the iconic brand. The agency will provide strategy, design, public...
View ArticleA Prime Video Ad Tier Isn’t Imminent—But It Makes a Lot of Sense
Prime Video is one of the only remaining streaming services that remains off-limits for advertisers--but that could soon change. When it comes to streaming strategies, ad tiers are all the rage. Both...
View ArticleTop 100 Global Brands Declined in Value by 20% Since 2022
Despite turbulence brought on by an uncertain economy, Big Tech continues to lead the way in overall brand experience. Kantar's annual BrandZ list, out today, sees Apple, Google, Microsoft and Amazon...
View ArticleThese Renaissance-Style Portraits Combat Misinformation About Black Trans People
One evening at the end of May, a crowd gathered at Christie's, the famous auction house in London. The institution known for selling works by the likes of Leonardo da Vinci, Pablo Picasso and Claude...
View ArticleChannel 4’s New Idents Are a Public Artwork Capturing Modern Britain
British broadcaster Channel 4 has a legacy of taking creative risks, even in its own branding. So when it came to creating its new idents-short sequences between programming that identify a channel-it...
View ArticleThe Martin Agency Taps a Former Netflix Exec to Lead Its Expansion Into...
The Martin Agency continues to expand its brand building offerings as it launches Martin Entertainment. The new division will look to evolve how and where brands connect with consumers through premium...
View ArticleHow Apple Built a Brand That Has Risen Above All Others
With a market cap of $2.89 trillion, Apple remains the world's most valuable company. It should come as no surprise, then, that the device, technology, entertainment and services behemoth is also a...
View ArticleRipples Through Reddit as Advertisers Weather Moderators Strike
Over the past two days, more than 8,000 Reddit communities have restricted user access, making it harder for people to view or contribute content to a particular community, while more are encouraging a...
View ArticleMargaRight or MargaWrong: Aubrey Plaza Sets the Record Straight for Cointreau
Pity the poor bartender who runs out of a key ingredient for Aubrey Plaza's margarita, with the famously acerbic actor announcing that the frosty beverage she's just been served at a swanky hotel is,...
View ArticleExclusive: Brand USA Names Indie Agency R&R Its New Media Agency of Record
Brand USA, a large tourism brand, awarded its media business to the independent media agency R&R on Dec. 15, following a review that formally began with an RFP issued Sept. 8. The business moved...
View ArticleThe Mammoth Meatball Is Heading to Cannes Lions—Hopefully
After 70 years of the Cannes Lions International Festival of Creativity, it's not always easy to find new things to see and talk about. However, heading to Cannes Lions this year--where it is heavily...
View ArticleThe Room Where It Happens: What Really Goes On in the Cannes Jury Rooms?
In a week where jury deliberations for Cannes Lions come hot on the heels of the Tony Awards, I can't help thinking that the drama of judging creative advertising would make a great number in a...
View ArticleGenerative AI To Face Fresh Transparency Concerns in EU Thanks to New Bill
Emerging as the first formal regulation of artificial intelligence, lawmakers in Europe signed off on a comprehensive set of rules--the EU's Artificial Intelligence Act. This groundbreaking legislation...
View ArticleThe Ad Industry Has Made Little to No Progress on Workplace Inclusion Since 2021
The advertising industry has failed to make any tangible progress since 2021 in building workplaces that are diverse, equitable and inclusive according to the World Federation of Advertisers' (WFA)...
View ArticleIdris Elba and Miroma Founder Marc Boyan Team Up for SillyFace
Miroma Group has opened a content agency led by founder Marc Boyan and Luther actor Idris Elba that aims to "deliver authentic campaigns with cultural value." Named SillyFace, the business will aim to...
View ArticleWimbledon Taps DJ Hudson Mohawke to Create a Soundtrack for the Tournament
The All England Lawn Tennis Club is hoping to attract new fans for The Wimbledon Championships, which kicks off its qualifying competition on June 26, by dropping a soundtrack for the tournament. In a...
View ArticleAd Buyers Question UGC and Moderation Policies Ahead of Twitter’s Muted...
Despite a more muted appearance at Cannes Lions this year, Twitter is still expected to make its presence felt. And while advertisers would appreciate more communication from the platform--and its...
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