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Ecommerce Brands Are Opening Up Stores—and Showing That Retail Still Has Life

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Traditional retail might be struggling, but digital native brands like Everlane, a clothing company, and Casper, a mattress startup, are showing that there's still room to reimagine the in-store experience. Both companies are opening brick-and-mortar stores; Casper's first in New York and Everlane's second in San Francisco. The two companies join other digital retail brands...

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