Disney Kicks Off Upfront Season With Kids Event That Touts Portfolio-Wide Buys
The 2018 upfront season is officially underway as Disney Media holds its kids upfront event beginning today at Disney World in Orlando. While Disney combined its entertainment ad sales teams into a...
View ArticleDispelling the 7 Most Common Myths and Misconceptions About Influencer Marketing
Our team at #paid has been trailblazing the industry with the rise of influencer marketing. We believe that social media has led to our current age of the creator--the social media creator who can turn...
View ArticleHow Prioritizing Local News Will Help Facebook Become a More Valuable Social...
The truth has become more and more difficult to identify on today's media platforms, especially given the current political climate and accusations of fake news from all fronts. The abhorrent fake...
View ArticleUSA and Syfy Prepare for Big Swings and New Franchises With Unsolved and Krypton
Now that the Winter Olympics are over, NBCUniversal is refocusing on the other programming in its portfolio. And for Chris McCumber, president of entertainment networks for NBCUniversal Cable...
View ArticleInside Shaving Brand Harry’s Cosmic Take on What It Means to Be a Man
No stranger to quirky long-form video, the shaving subscription service Harry's partnered with The Representation Project, which fights gender stereotypes, for a three-minute film that mixes humor and...
View ArticleHow to Use Technology to Transform Yourself Into a Master Networker
Ask the general public and they'll probably confirm that networking sucks. It's awkward striking up a conversation with a room full of strangers and even if you can worm your way into a conversation,...
View ArticleAudi Brings a Dead Man Back in Charming Twist on a Life Well Lived
Audi is out with a new car that's so exciting, it'll give you a reason to live, says a new ad from Venables Bell & Partners. In the spot, a family gathers around an old man's death bed. Somber...
View ArticleLittleThings Shuts Down, a Victim of Facebook’s Algorithm Changes
Video content producer LittleThings was close to securing an investment that would have allowed it to grow beyond its 100-person staff. Instead, the site, which depended on social media for...
View ArticleMarketing and IT Departments Need to Get In Sync to Best Capitalize on Mobile...
While the decade between 2007 and 2017 marked the genesis and maturation of the mobile industry, technologies like augmented reality (AR), virtual reality (VR) and artificial intelligence (AI) are...
View ArticleLooking Back at 6 Winning Digital Sport Activations in 2017
When it comes to intense rivalries and storybook moments, the sports industry always seems to deliver year after year with iconic images that become permanently etched in history. As we turn the page...
View ArticleDick’s Sporting Goods Will No Longer Sell Assault-Style Rifles
Dick's Sporting Goods will no longer sell assault-style rifles and high capacity magazines, and the company will not allow anyone under 21 years of age to purchase a firearm. The company is making...
View ArticleDoritos Made a Line of Ketchup-Chips Streetwear, and It’s Not a Total Goof
If your taste in fashion runs to ketchup-chip inspired T-shirts, letterman jackets, crewneck sweaters, duffel bags and caps, Doritos Canada has the streetwear line for you. BBDO Toronto helped develop...
View Article5 Ways to Reach Educators on Social Media
Marketing to educators has become an increased focus among emerging education technology startups and enterprises. The potential within this market is extraordinary. TechCrunch noted that global...
View ArticleLocation Intelligence Offers Retailers a Fighting Chance Against Amazon
Amazon is again altering the retail landscape with brick-and-mortar stores that offer quicker checkouts and deeper data collection. The company that upended the brick-and-mortar retail world with an...
View ArticleLouvre Abu Dhabi Uses Billboards and Radio to Give Highway Gallery Tours
On Nov. 11, the Louvre Abu Dhabi opened its doors. It calls itself the first "universal museum in the Arab world," exhibiting art from a globalized perspective. But the United Arab Emirates doesn't...
View ArticleWunderman Welcomes New Global Chief Creative Officer
Wunderman hired Daniel Bonner in the role of global chief creative officer, effective March 5. He replaces Lincoln Bjorkman, who has served global chief creative officer since 2013 and is leaving...
View ArticleFacebook Launched the Women in Gaming Initiative to Bring Women in the...
Facebook officially launched its Women in Gaming initiative, created to give women in the video-game industry a place to share their stories and connect with others. With this launch, interested users...
View ArticleFacebook Says Its Ads Work, but Do They Really?
Facebook's ads work. But if you've been following the story of the biggest case in the court of public opinion right now, Facebook v. Democracy (aka, the 2016 election), you might believe the social...
View ArticleHow to Encourage Customer Advocacy on Social Media
From a brand marketing perspective, the value in social media isn't your ability to publish content and share it with followers. The true value is reaped when customers organically advocate for your...
View ArticleEcommerce Brands Are Opening Up Stores—and Showing That Retail Still Has Life
Traditional retail might be struggling, but digital native brands like Everlane, a clothing company, and Casper, a mattress startup, are showing that there's still room to reimagine the in-store...
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