Budweiser Will Host a Country Music Showcase at SXSW
On March 15, Budweiser is bringing its Country Club experience--featuring outdoor games, a popup shop and custom leather koozies--to South by Southwest for the the first single-sponsor showcase...
View ArticleEven at a Gadget Conference, Messaging and Voice Are Making Their Mark
BARCELONA, Spain--While Mobile World Congress has been largely about phones and 5G, the conference has debuted some of the platforms that all this next-gen tech will power. Platforms that allow...
View ArticleThe 18-Through-24 Age Group Continues to Be Drawn to Snapchat and Instagram
U.S. internet users between the ages of 18 and 24 are flocking to Snapchat and Instagram, usually on a daily basis, according to the new Social Media Use in 2018 report from Pew Research Center,...
View ArticleMullenLowe Hires Bank of America Executive as New President of Its Flagship...
MullenLowe U.S. announced today the appointment of Kelly Fredrickson to president of its flagship Boston office. Fredrickson comes from Bank of America, where she most recently served as senior vice...
View ArticleHulu Lands Naming Rights to The Theater at Madison Square Garden
The Theater at Madison Square Garden is getting a new name. The 5,600 seat theater will now be known as The Hulu Theater at Madison Square Garden as part of a marketing deal that Hulu has inked with...
View ArticleArmored Truck Drivers Pull Off an Unexpected Heist in This Fun and Surprising...
When your job is to transport thousands of dollars of cash every day in an armored truck, your thoughts probably turn pretty frequently to issues of personal finance. Perhaps you even daydream about...
View ArticleDunkirk Was the Most-Viewed Best Picture Oscar Nominee Trailer on YouTube
The 90th Academy Awards will be handed out Sunday night, but YouTube already presented its award for most-viewed trailer among the best picture nominees to Dunkirk. The war film's trailer had nearly 44...
View ArticleAs SXSW Continues to Grow, Is it Still Worthwhile for Brands to Activate There?
South by Southwest Interactive is known for being the place brands go when they have a great piece of experiential marketing to show off--whether that's Hulu's Handmaids Tale being creepy and sending...
View Article6 Expert-Level Workflows for Competitive Account-Based Marketing on Social Media
Account-based marketing is gaining popularity with business-to-business companies seeking to streamline their customer-acquisition processes by assertively and surgically pursuing high-value accounts....
View ArticleMcDonald’s Crops the Golden Arches to Direct You to the Closest Restaurant
McDonald's branding is so iconic that it communicates just as well in very minimalist form, as the company's extremely stripped-down advertising in France has long proven. Now, in Canada, the fast-food...
View ArticleTwitter Is Looking for Suggestions on How to ‘Measure Conversational Health’
Twitter is trying to get a better handle on the "overall health of the public conversation," and the social network is actively seeking suggestions for metrics it should incorporate. Nonprofit research...
View Article4 Ways Companies Are Thinking About the Future of 5G
BARCELONA, Spain--It's been two years since Facebook CEO Mark Zuckerberg arrived in Barcelona, Spain at Mobile World Congress to a packed auditorium of technology execs and journalists. At the time, he...
View ArticleHow The Good Fight Is Taking on Trump and a News Cycle ‘on Steroids’
Last year, The Good Fight marked CBS All Access' first foray into original scripted series. But Robert and Michelle King, the co-creators and showrunners of the spinoff to their CBS hit, The Good Wife,...
View ArticleNest Looks at Prom Night Through the Lens of #MeToo in Its Oscars Ad
Nest taps into the hot-button topic of how men treat women in this unusual ad for its Hello video doorbell. It's prom night in suburbia, and as two teen couples head to the big event, the father of one...
View ArticleAre You a Pyromaniac? Burger King Is Hiring, Say Incendiary Print Ads
Burger King has a message for young people in Germany who like to play with fire: Apply for a job today! The fast-food chain that never shows any fear of getting burned turns up the heat once again in...
View ArticleThanks to GDPR, Markteters Will Wield Data Like a Scalpel, Not a Broadsword
Remember learning that "there's no such thing as a Magic Bullet"? Over the last decade or so, an onslaught of third-party data and cookies have made brands and advertisers dismiss this basic rule of...
View ArticleDee Rees and Rachel Morrison’s Lovely Samsung Ad Urges You to Make Something,...
Rachel Morrison, the cinematographer behind Dee Rees' movie Mudbound, is up for Best Cinematography at this Sunday's 90th Academy Awards--the first woman ever nominated in that category. Samsung's...
View ArticleFacebook Messenger: Here’s How to Name a Group Chat
Did you know that Facebook Messenger allows you to name your group conversations? For instance, if you're part of a group chat consisting of only your family members, you may wish to name the...
View ArticleHorizon Promotes 3 Women to Executive Vice President Amid Industry Call for...
Horizon Media announced today it has promoted three of its female leaders to executive vice president, as the rising #MeToo and #TimesUp movements have the industry calling for better representation of...
View ArticleAllbirds Celebrates Its Birthday With a Limited-Edition Shoe Collection...
Allbirds, the comfortable shoe that people can't stop talking about, celebrated its second birthday by releasing a limited edition shoe collection. The catch? You can only buy it on Instagram. The...
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