Kimberly-Clark Launches Global Creative Review, Forcing WPP to Defend a Major...
CPG conglomerate Kimberly-Clark recently launched a global creative agency review as it seeks to restructure the roster of shops responsible for marketing its extensive brand portfolio. The Irving,...
View ArticleLaura Dern, Sasheer Zamata and Tavi Gevinson Talk Life Advice in Kate Spade’s...
If Laura Dern were to write a love letter to herself, it would say, "You've got this, Dern." That's one of the 22 versions of a new digital campaign that Kate Spade rolled out this week; the campaign...
View ArticleUnivision Is Planning the First Experiential Upfront
Univision is scrapping the traditional Upfront presentation this year and planning a two-day experiential gathering. The leading Spanish-language U.S. media company is also moving out of the stuffy...
View ArticleIt’s Time to Hire a Chief Brand Safety Officer
Earlier this week, Bank of America became the first major company to announce that it had appointed a brand safety officer to ensure a positive customer experience and protect the firm's reputation...
View ArticleFerrero Is Using the Oscars to Introduce Kinder Joy—a Chocolate Treat With a...
If you're going to mimic theatrical trailer tropes like "In a World..." as part of your marketing campaign you might as well do so during the Oscars. Ferrero is doing just that, positioning its Kinder...
View ArticleStudy Shows That Every $1 Spent on Radio Advertising Returns $12 In Purchase...
Radio network Westwood One wanted to get a sense of the return its advertisers were getting on their investments--it promised as much last fall, when it established ROI guarantees--so it partnered with...
View ArticleWhat’s the Next Social Network? Think Music
We plug into it with our closest friends, dance to it with complete strangers and discuss it among our newest acquaintances. There's no doubt about it: Music is a deeply powerful connection point for...
View ArticleHeinz Brings in a Real Hostage Negotiator to Resolve Parent-Child Standoffs...
When it comes to dinner, your kid might as well be a terrorist, says an amusing new ad from Heinz. A crisis negotiator offers tips on how to de-escalate the situation after a young menace discovers...
View ArticleWill This Tragically Common Condition Force People to Get Faster Internet?
Telcos aren't the funnest clients to work for, given it's hard to gauge whether they have any real differences at all. But that hasn't stopped TBWA\Raad from having what fun it can with Lebanon's...
View ArticleHotels.com Consolidates $175 Million North American Media Business With MediaCom
Booking giant Hotels.com has concluded a competitive review launched last fall by sending its North American planning and buying business to MediaCom, a company spokesperson confirmed this week. The...
View ArticleShaquille O’Neal and Oreo Share a Birthday Today. Here’s How They’re Celebrating
What do Shaquille O'Neal and Oreo cookies have in common? For one, they're both soft around the middle. (That's cool, Shaq, just more of you to love.) They also share a birthday. And it's today, March...
View ArticleFacebook Messenger: Here’s How to Change a Conversation’s Emoji
Did you know Facebook Messenger allows you to customize your conversations by replacing the default thumbs-up emoji that appears next to the text entry field? You can choose from a variety of emoji,...
View ArticleCanadian Paralympic Stars Face the Elements in Fantastic (and Frosty) Ads...
Some commercial shoots are fun-in-the-sun junkets more akin to client-financed tropical vacations than actual work. This wasn't one of them. The crew from BBDO Toronto and production house Asymetric...
View ArticleFCB Chicago Lands GE Appliances Account
GE Appliances announced it has chosen FCB Chicago as its creative agency of record to handle advertising, digital, social and shopper marketing following a competitive review that launched in November....
View ArticleAccenture Interactive to Partner With Walt Disney Studios on StudioLab, an...
The next time you come across a virtual reality promotion for the next chapter in the Star Wars saga, Accenture might be responsible. Today The Walt Disney Studios announced that it has chosen the...
View ArticleTwitter Users in Group DMs Will Now Be Notified When They’re Mentioned
Twitter announced that participants in group direct messages will receive notifications if they're mentioned during the conversation. The social network said in a Twitter Support tweet that the feature...
View ArticleFacebook Messenger: Here’s How to Mute a Single Conversation
In addition to allowing users to temporarily turn off notifications for all of their conversations at once, did you know that Facebook Messenger also allows users to mute individual conversations...
View ArticleHow Social Metrics Can Lure Brands Into a Repetitive Rut
With the help of a squadron of digital tools, brands are chasing their tails. Like people in your Facebook feed, brands respond to positive feedback. Likes, clicks and other shallow metrics drive the...
View ArticleVideo Chat Comes to Facebook’s Messenger Lite
Messenger Lite, the slimmed-down Android version of Facebook's messaging application for emerging markets and areas with poor internet connectivity, now offers video chat. The social network said in a...
View ArticleHere’s How Kids Respond When Introduced to the Gender Pay Gap
The pay gap between women and men, especially in high-profile industries like finance, continues to be a lightning rod in the debate around workplace inequality. Critics dismiss the pay gap as a myth...
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