Adweek’s Elevate: AI Summit Took on Prediction, Personalization and Hype
At the beginning of her keynote kicking off Adweek's Elevate: AI summit--a half-day discussion, at times heated, on the role AI does and will play in marketing--Deloitte Digital CMO Alicia Hatch...
View ArticleHow Under Armour Makes Its Snapchat Ads In 5 Seconds or Less
From virtual slam dunks to interactive mobile games, Under Armour is finding its groove on Snapchat. Within the roster of brands continually testing new creative and ad formats, Under Armour is trying...
View ArticleWhy Marketing Will Show the World Gender Equality
It will take 200-plus years to officially reach gender parity, according to the World Economic Forum 2017 Global Gender Gap Report. I don't know about you, but I don't have that much time. As we...
View ArticleThe Boston Celtics Are Using Esports to Keep Fans Engaged, and Attract New Ones
The Boston Celtics own a record 17 NBA championships. Now, the storied franchise is trying to transfer its success on the hardwood to success on the gaming front, as it prepares to join the upcoming...
View ArticleHow Brands Like Audi and Pez Are Winning the AR Game
Pokemon Go made history in 2016 when it amassed $500 million faster than any other gaming app to date. It then broke yet another record by climbing to $1 billion in revenue in just six months. Although...
View Article3 Ways Social Media Customer Service Impacts the Bottom Line
Great social media customer service has a strong impact on a business' bottom line. Done well, it means customers will spend more, it improves efficiency and it generates data that you can use to...
View ArticleIt’s Still a Tide Ad: Revisiting Saatchi’s Super Bowl Campaign, a Month Later
A month after their clever, amusing, meta ads won Super Bowl LII, Tide and Saatchi & Saatchi New York are still basking in the afterglow. For a brand that was struggling mightily with the headache...
View ArticleMcDonald’s Flipped Its Famed Golden Arches for International Women’s Day
McDonald's made a major play to celebrate International Women's Day this year, taking its famed golden arches and turning them upside down across social media and at an owner-operated location in...
View ArticleYouTube TV Doubles Down on Controversial World Series Partnership in Expanded...
If you thought the "World Series presented by YouTube TV" was a mouthful last fall, you'll now have two more years to get used to the moniker. The live TV streaming service and Major League Baseball...
View ArticleFrom Barbie to Bud, What Brands Are Doing for International Women’s Day
Today is International Women's Day, and brands are committing like never before to honoring women everywhere, especially in light of the #MeToo movement that has rocked so many industries over the past...
View ArticleVideo: We Asked New Yorkers to Name the Brands Behind This Year’s Oscars Ads
The ratings may not have been great, but there were a number of good commercials during ABC's broadcast of the 90th Academy Awards on Sunday. So, the Adweek video team headed down to New York's...
View ArticleYouTube Will Teach Brands at SWSW How to Strategically Use 6-, 15-Second and...
If telling a story in six seconds, 15 seconds and with long-form spots has become the new standard, how can brands and agencies use that to their advantage? That's the question YouTube is hoping to...
View ArticleMondelez Launches Global Media Review, Picks Spark Foundry and VaynerMedia...
Mondelez International, one of the world's largest advertisers, confirmed today that it has moved on to the international phase of a global media review after naming its new North American agency...
View ArticleL.A. Is Getting a Mermaid Museum as Part of Freeform’s Campaign for Its New...
Blending at least two formidable pop-culture trends, cable channel Freeform will open a Mermaid Museum in Hollywood this month as a free, four-day glitter-bombed Instagram mecca. Kind of like the...
View ArticleGoogle Plays Up Gender Equality-Related Searches for International Women’s Day
Google--which has notoriously struggled with its own sexual harassment issues--is trying to turn the narrative around gender equality today with a campaign that leans on search data. Google released a...
View ArticleUnilever Claims to Have Saved 30% on Production Costs After Taking Work In-House
Unilever, which has taken repeated steps to combat increasing pressure on the consumer-products space, announced in its 2017 annual report last month that it had saved about 30 percent on agency fees...
View ArticleYouTube Studio Will Soon Become the Default, Along With Some New Analytics
YouTube announced that the YouTube Studio tool it began testing in beta last June as an alternative to Creator Studio will become the default experience for several creators "over the coming weeks,"...
View ArticleHyundai Agency Innocean and CCO Eric Springer Sued for Sexual Harassment,...
A lawsuit brought by a former executive at Hyundai's Innocean Worldwide accuses the agency and its chief creative officer of sexual harassment, discrimination, retaliation and wrongful termination....
View ArticleHere’s How Agencies Around the World Celebrated International Women’s Day
Agencies of all sizes made a point of recognizing International Women's Day today as movements like #MeToo and #TimesUp increasingly move from the entertainment and media worlds to the ad industry....
View Article5 Pillars for Your Social Shopping Plan
We continue to experience ongoing real-time shifts in the way consumers engage with content and commerce. From a business opportunities perspective, none of these patterns is more electrifying than the...
View Article