How to Leverage Emotional Intelligence to Improve Upon Marketing Strategies
There is no shortage of leadership profiling tools available. From the DiSC Profile to Myers & Briggs to John Maxwell's Leadership Assessment, it is tempting to over-analyze your leadership style...
View ArticleAmy Poehler Throws an Epic Friendsgiving for Tiffany Haddish and Maya Rudolph...
Google released its Home Hub voice-enabled-device-with-a-screen in October and wasted no time taking advantage of a holiday when Americans eat more than 44 million turkeys--which somebody has to...
View ArticleBrands Need to Assert Control Over Their Video Advertising or Risk...
A few years ago, video was a simpler alternative to rich media. All videos were TV aspect ratios (4:3 and then 16:9), in-stream was the valued experience and in-banner video was a low-cost alternative...
View ArticleHow to Avoid a Bottleneck and the Lack of Content Illusion
"We don't have enough content." B2B marketers frequently lament the gap between the content they need and that which they're able to produce. Even marketers who are comfortable with their volume worry...
View ArticleExploring Cognitive Technology’s Value for Gathering Emotional Data
In June, Forrester revealed in its Customer Experience Index that satisfaction has fallen for a second year in a row, despite the fact that satisfaction is known as one of the biggest predictors of...
View ArticleWPP Will Merge J. Walter Thompson With Wunderman to Form Wunderman Thompson
WPP leadership has decided to merge J. Walter Thompson, the world's oldest ad agency, with digital network Wunderman, a spokesperson for the former company confirmed today. The news was announced to...
View ArticleNBCUniversal Will Expand Its Lucrative New Prime Pod Format and CFlight Ad...
Two of NBCUniversal's biggest new advertising offerings this year--its "prime pod" premium ad format and the CFlight unified advertising metric--will both expand in 2019. Linda Yaccarino,...
View ArticleJane Maas and the Lasting, Honest Impact She Left On Advertising
Tributes continue to pour in for Jane Maas, the advertising executive who came of age in the go-go '60s and became an industry powerhouse. Often dubbed as "the real Peggy Olson" in reference to the Mad...
View ArticleSanta Tries to Keep Up at the Speed of Ecommerce in This Humorous Ad for...
In a world where Amazon can deliver groceries straight to your doorstep within mere hours, Santa and his workshop don't pack the same punch as they once did. At least in that's the general consensus in...
View ArticleWPP Wins Volkswagen in North America as Brand Establishes 4 Regional...
Automaker Volkswagen announced today that WPP is the winner in the North American region of its global creative review. The holding group defeated IPG, Omnicom and Publicis, which was the other...
View ArticleAdweek Honors 16 Rising L.A. Brand Stars
As part of Adweek's annual L.A. issue, we honored 16 creatives who are on the leading edge of this consummate company town. On Nov. 15, Deutsch's Steelhead Studio in Playa Vista, Calif., hosted...
View ArticleMarketers Need to Consider Consumers Changing Music Preferences, Especially...
Undoubtedly, the way that we consume music has changed drastically in the digital age. People are no longer tethered to a radio. We listen to podcasts, stream highly-personalized Pandora stations and...
View ArticleNBCUniversal Taps Machine Learning to Tie Ads to Relevant Moments on TV
The next time you see, say, a wedding scene on a USA Network show followed by a champagne commercial, it may not be a coincidence. NBCUniversal announced a new machine learning tool today that helps...
View ArticleFacebook: Here’s How to Create a Watch Party
In July, Facebook made its Watch Party feature available to all Facebook groups around the world. Now, users can create their own Watch Parties on News Feed without being associated with a group. The...
View ArticleThe Best Shots From Adweek’s Hottest Los Angeles Events
Adweek had a busy week on the West Coast with Elevate: Influencers, presented by Collective Bias with breaks by Open Influence and hosted by BCG. Meanwhile, Deutsch hosted L.A. Brand Stars, presented...
View ArticleHow Brands Are Tapping Into Beer Culture Through Brewery Collaborations
If the craft beer revolution has taught brands anything, it's that beer drinkers love a good pint. An increasing array of brands are tapping into craft beer through collaborations with independent...
View ArticleStink Studios Has a Nose for Global Content Creation
The first thing to know about Stink Studios is that there's no narrative surrounding its eyebrow-raising name. The founders thought about making up a fake origin story, but it turns out it's just a...
View ArticleCollege Admissions Officers Are Putting Less Focus on Applicants’ Social...
What college admissions officers can't see can't get applicants into trouble. The emergence of social platforms and features where content disappears or is not easily available for viewing by people...
View ArticleHow a 50-Year-Old Speech Recognition Technology Became Today’s Voice Assistant
Using technology for speech recognition has been around for decades, first introduced by IBM in 1961. The Shoebox, as it was called, recognized 16 words and numbers zero through nine. It took another...
View ArticleAll Facebook Pages and Profiles Can Now Host Watch Parties
Facebook's Watch Party feature is now available to all pages and profiles, and some new wrinkles have been added. The social network began testing Watch Party in January as a way for members of a group...
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