Facebook: Here’s How to Add GIFs to Stories
Did you know that Facebook allows you to add GIFs to your Stories posts? Our guide will show you how this is done. Note: These screenshots were captured in the Facebook application on iOS. Step 1: Once...
View ArticleCondé Nast CEO Bob Sauerberg to Step Down Amid Restructuring
Cond? Nast and Cond? Nast International will combine and be overseen by a newly created CEO position to lead the "new" Cond? Nast. Current Cond? Nast CEO Bob Sauerberg will step down amid his...
View ArticleNotable 2018 Behavioral Trends on YouTube
People watch more than 1 billion hours of video on YouTube every day and generate billions of views. While that sheer volume creates a lot of noise, when you look a little closer, patterns start to...
View Article4 Ways Brands Can Bring Purpose to Their Marketing Strategies This Giving...
Global citizens will soon collectively unite to donate to organizations and causes that matter to them this Giving Tuesday. Celebrated annually on the Tuesday following Thanksgiving, consumers will...
View ArticleYouTube Shifts to Offer Original Programming for Free, With Ads
YouTube is moving to make all original programming free for viewers, but with ads "to meet the growing demand of a more global fanbase," a spokesperson said. This year, YouTube greatly invested in its...
View ArticleSt. Jude and Adobe Experience Cloud Have Created ‘Together,’ a Portal for...
For a parent, the diagnosis of a seriously sick child is not only a scary moment; it's also a starting point on a tremendously difficult path. You're only allowed a brief minute of shock before being...
View ArticleDepartment of Justice Indicts 8 People in Massive Digital Ad-Fraud Scheme
The U.S. Department of Justice has indicted six Russian nationals and two people from Kazakhstan who were allegedly involved in a digital advertising fraud scheme worth more than $30 million. The...
View ArticleAs JWT Merges With Wunderman, What’s Next for WPP?
After this week, there is no doubt that WPP CEO Mark Read plans to fulfill his promise to bring a "radical evolution" to the biggest name in advertising. The news that J. Walter Thompson will merge...
View ArticleCan You Figure Out Which Made-for-TV Holiday Movies Are Fake?
With each passing year, more and more networks are getting in on the holiday movie extravaganza because they're mega-ad revenue generators. With more original made-for-TV movies being made each year,...
View ArticleThe Los Angeles Rams Are Showing No Signs of Losing Their Social Momentum
The Los Angeles Rams remained ram tough on Facebook, Twitter and Instagram during weeks 10 through 12 of the National Football League season, according to social marketing firm Unmetric. The Rams led...
View ArticleTeens on Social Media: Save the Drama for Your Mama
While being connected is the norm for teens, they also find the online environment to be "hostile and drama-filled," according to a new survey of U.S. teens aged 13 through 17 by Pew Research Center....
View ArticleOn the Adweek Podcast: The Oldest Name in Advertising, Retired
In a historic move, J. Walter Thompson, the world's oldest ad agency, is merging with sister agency Wunderman to form Wunderman Thompson. What does this mean for other legacy agencies and the future of...
View ArticleHow Brands Can Use Digital Techniques to Improve Their TV Advertising
Historically, brands have bought network television advertising for mass reach. The medium has long been known as the most effective way to drive large-scale brand awareness. When digital advertising...
View ArticleIkea Agencies Unwittingly Made Two Holiday Ads With the Same Premise, and...
Well this is odd. Ikea has launched two different holiday ads in two different countries starring two different precocious young magicians in very similar situations, but the connection is apparently...
View ArticleThis Cannabis Company Is Teaming Up With Vice’s Creative Agency to Create the...
A new joint is coming to Los Angeles in 2019. Envisioned and created by Weedmaps--a cannabis directory platform notably known for gaining viral fame for its "Weed Facts" campaign on billboards across...
View ArticlePayless Opened a Fake Luxury Store, ‘Palessi,’ to See How Much People Would...
If you serve fast food on white tablecloths in a tony-looking restaurant, people sometimes think it's haute cuisine. (At the very least, it tastes a lot different than it does when you're scarfing it...
View ArticleInstagram Just Added 2 Features to Aid the Visually Impaired
Instagram is considered the most visual among the social platforms, but that doesn't mean it's ignoring the visually impaired. The Facebook-owned photo- and video-sharing network detailed two...
View ArticleOver $125 Million Was Raised via Facebook on Giving Tuesday
It was, indeed, a Giving Tuesday on Facebook, as the social network said it saw the largest amount ever raised via its platform in a single day, over $125 million. For comparison's sake, last year's...
View ArticleFearless Girl Begins Move to New York Stock Exchange Without the Charging Bull
Fearless Girl has created quite the stir on Wall Street since it leased out space in New York's Bowling Green Park last March. From being a symbol of female empowerment to more recently taking a stance...
View ArticleBooking.com Sends $220 Million U.S. Creative Account to Anomaly
Booking.com has selected Anomaly as its U.S. creative agency of record following a review. The agency will handle the account out of its New York office. Anomaly deferred a request for comment to the...
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