Intuit Brand TurboTax Announces Its Return to the Super Bowl
TurboTax has confirmed that it will return to the Super Bowl in 2019. CBS is selling ads for the Feb. 3 broadcast of Super Bowl LIII for just north of $5 million for 30 seconds of air time. At this...
View Article72 School Buses Became a Mile-Long Moving Billboard About the Scope of Human...
Atlanta is used to traffic logjams, but at least this one was for a good cause. A caravan of 72 school buses formed a mile-long billboard earlier this week to raise awareness of Georgia's massive...
View ArticleNew Year, New Teammates: NFL Announces Partnerships With Caesars...
The NFL is ringing in the new year with two groundbreaking partnerships. On Thursday, the organization announced its first casino sponsor, Caesars Entertainment, and on Friday, it named Intuit TurboTax...
View ArticleConsumers Have Made Their Needs Loud and Clear, yet Brands Keep Missing the Mark
In a fast-paced, competitive landscape, brands are doing everything they can to stand out and connect with the new consumer. But how many brands are actually reaching the consumer in a meaningful way?...
View ArticleTwitter and the College Football Playoff Huddled Up for National Championship...
Roll Tide or Tiger Rag? Twitter has got you covered either way for Monday's College Football Playoff National Championship game Monday night at Levi's Stadium in Santa Clara, Calif. David Herman of...
View ArticleAudi Will Showcase Its E-tron Models With an ‘Electric’ 60-Second Super Bowl...
Mark off another car brand advertising during the Super Bowl this year. Audi announced today that it will run a 60-second spot during the second quarter of the game, airing on Feb. 3 on CBS. This will...
View ArticleEllen DeGeneres Wants Kevin Hart Reinstated as Oscars Host
The job of Oscars host has been vacant since Kevin Hart stepped down almost a month ago, after his years-old anti-gay tweets resurfaced. Due to the efforts of Ellen DeGeneres, herself a former Academy...
View ArticleThis Ad Marketplace Uses Packages as a Prime Advertising Space
Brands try every available marketing tool to meet customer acquisition costs, and in the fancy digital age, some companies are bringing back some old-school tactics, like package ad inserts. UnDigital,...
View ArticleBipartisan Legislation Aims to Protect US Tech Against Foreign Theft
Two top senators are hoping new bipartisan legislation will send the White House a message that it isn't doing enough to protect U.S. trade secrets from being stolen by China and other countries....
View ArticleThe Golden Globes Red Carpet Preshow Will Livestream Exclusively on Facebook...
Facebook Watch is the exclusive livestreaming platform for HFPA Presents Globes Red Carpet Live, the official red-carpet pre-show for the 76th Annual Golden Globe Awards. The Hollywood Foreign Press...
View ArticleWhy U.S. Regulators Should Heed the Lessons Learned From the Muddled GDPR...
Last week the Los Angeles Attorney General filed a lawsuit alleging that IBM-owned The Weather Channel app deceptively 'collected, shared and profited' from the data of millions of unwitting Americans...
View ArticleGDPR Offers a Challenge in Designing Better Customer Experiences to Garner Data
According to Chiefmartec, there are currently nearly 7,000 marketing technology platforms, a 100 percent increase from just two years ago. The fact is that it's always been easy to get your data, and...
View ArticleSeven Months After Merger, AT&T Starts Using Xandr Data to Power Turner’s Ad...
Ever since AT&T finalized its purchase of Time Warner last June, the company has been eager to unleash Xandr, its advertising and analytics unit, on Turner's ad platform. That moment has finally...
View ArticleThe Fascinating History Behind One of Winter’s Most Beautiful Home Accents
As the wintry weather sets in, it's the season for Americans to revive the cherished annual institution of the snowball fight. As it happens, making snowballs is popular in Sweden, too--but the Nordic...
View ArticleA Duckling Who Idolizes Donald Duck Will Melt Your Heart in This Disneyland...
Prepare for some cuteness overload. BETC Paris has created an ad star who takes the adorable meter to 11 in a lovely new spot for Disneyland Paris. The setup is both simple and charming: a duckling...
View ArticleHTC Vive Announces New Headsets and a Service It Hopes Will Become the...
HTC wants to make sure virtual reality fans--or especially would-be fans--know that Oculus isn't the only one coming out with a consumer-friendly headset sometime soon. On Monday at the Consumer...
View ArticleA Facebook-Commissioned Study Found That 9 of 10 Disruptor Brands Thrive on...
Exactly how disruptive have disruptor brands--brands that originated online--been? Very, according to new research by Ipsos unveiled by Facebook at CES Tuesday. The market research firm found that 72...
View ArticleArby’s Launched a Subscription Box, and It Sold Out in Less Than an Hour
Subscription services still seem to be all the rage, but the latest brand to hop on the trend might surprise you. Arby's is officially in the subscription game. The brand announced today, via Twitter,...
View ArticleThe New David Bowie AR App Lets You Explore His Life in the Most Mind-Bending...
David Bowie might make augmented reality a hero-at least for one day. To celebrate Bowie's birthday, a new AR mobile app for Apple and Android devices lets fans explore hundreds of items from the late...
View ArticleA Federal Judge Grants Sears a Stay of Execution
Just when it seemed like Sears was finally going to be put out of its misery, a judge in U.S. bankruptcy court has reportedly given chairman Eddie Lampert's firm ESL Investments one more day to revise...
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