These CMOs Talk About the Tech That’ll Spark Higher Consumer Engagement
As CES 2019 kicked off Tuesday with the usual rush to the convention floor and scramble to make it to meetings and panels on time, Adweek caught up with three CMOs from very different categories to see...
View ArticleAn Odd Ad With a Great Premise: A Man Mysteriously Awakens in a Different Bed...
It has the makings of a pretty good TV show, in the vein of Quantum Leap. Each day, a man wakes up to find himself in a different bed in a different part of the world. The experience, while clearly...
View ArticleSurvey Says Trader Joe’s Is America’s Favorite Grocery Store
Trader Joe's--the grocery store chain known for private labels, Hawaiian shirts, maritime bells and Two Buck Chuck--was once again the top retailer in consumer data company Dunnhumby's annual survey of...
View ArticleThe NBA and TNT Are Bringing Single-Player In-Game Livestreams to Twitter
The National Basketball Association, Turner Sports and Twitter announced a livestreaming initiative at CES Wednesday. During the second half of 20 NBA on TNT regular-season and playoff games this...
View ArticleThe MTA Has Rejected Ads for a Sex Toy Company, Citing a Recent Change in Policy
Sexual wellness company Dame Products, which sells sex toys, is challenging the Metropolitan Transportation Authority (MTA) and Outfront Media after the organizations rejected the brand's first subway...
View ArticleThe Areas Where Google and Amazon Outperform Each Other in Voice Technology
The ability to purchase products gets easier every day. The process of going to a store, perusing products and checking out has been reduced to minutes by mobile phones and smart devices that can...
View ArticleDespite Mainstream Hurdles, More VR and AR Announcements Expected In 2019
Say what you want about the worlds of virtual reality and augmented reality--it's gimmicky, it's revolutionary, it's expensive. But while it's still too early to tell where it's going or how big of a...
View ArticleHow Patrón Vp Adrian Parker Uses AR/VR, Bounces Back From Failure and Hires...
There's no one way to describe Adrian Parker. As the vp of marketing for Patr?n Tequila and Grey Goose Vodka, he leads the brand and digital experience for both liquor brands by day and makes music...
View ArticlePersil Returns for Its Fourth Consecutive Super Bowl
Persil ProClean is returning to pro football's biggest night for the fourth consecutive year. The detergent brand will bring back The Professional, a pitchman who wants to help you clean your clothing,...
View ArticleSurprise, It’s Another Autonomous Grocery Delivery Pilot
U.S. retail giant Walmart announced yet another autonomous grocery delivery pilot--this time it's with last-mile vehicle company Udelv in Surprise, Arizona, which is just outside of Phoenix. This...
View ArticleShowtime Names Gary Levine and Jana Winograde Co-Presidents of Entertainment
It's been three months since Showtime CEO David Nevins was named chief creative officer of CBS Corp., taking over much of the programming oversight once handled by Les Moonves. And today, the premium...
View ArticleNational Geographic Sets Up a Throwback (on a Thursday, No Less) With Retro...
The website for National Geographic (natgeo.com) is best viewed today after listening to this sound. The site has an archaic look, one that looks like it comes straight from the 1990s, as part of the...
View ArticleWheelhouse Entertainment and Partner Jimmy Kimmel Buy a Minority Stake in...
Wheelhouse Entertainment, a talent and content company launched one year ago by former ITV America CEO Brent Montgomery, announced today that it has purchased a minority stake in Portal A, a...
View ArticleSodaStream U.S. Marketing Chief Departs After 4 Months as PepsiCo Completes...
SodaStream, the Israel-based home carbonation company that made major waves in the soda industry before being acquired by PepsiCo in December for $3.2 billion, recently parted ways with its top U.S....
View ArticleClinique Puts a Trendy Twist on a Beloved Product: Personalization
Clinique launched its signature product, Dramatically Different Moisturizing Lotion, way back in 1968, and it's been one of the brand's biggest sellers ever since. A version of it--there's also a...
View ArticleHow Technology Is Reshaping the Concept of Play
A huge, but slightly unsung, portion of the CES convention floor is devoted to games, sports and how we play. In part two of our tour guide series with OMD USA, which is providing curated tours for...
View ArticleSuper Bowl LIII Is ‘Over 90% Sold’ With 3 Weeks to Go, CBS Says
CBS ad sales chief Jo Ann Ross and her team began selling ads for Super Bowl LIII as soon as Super Bowl LII ended last year. Now, with just over three weeks left before the Big Game, Super Bowl...
View ArticleA Brooklyn Bodega Is Selling ‘Jakelin’ Coke Bottles to Honor a Child Who Died...
Coca-Cola bottles have become well known in recent years for the wide variety of names found on their labels, and the brand has even empowered fans to order their own custom-printed names. Now a group...
View ArticleSears Chairman Eddie Lampert Refuses to Let the Chain Go
Sears chairman Eddie Lampert's investment firm upped its bid for Sears Holdings to nearly $5.1 billion, and the retailer will live to see at least Sunday. According to a regulatory filing, as of Jan....
View ArticleYou & Mr Jones Acquires Majority Stake in Company Behind Unilever’s In-House...
Today, global "brandtech" network You & Mr Jones announced perhaps the largest in an ongoing series of acquisitions across the marketing space since its 2015 launch with the purchase of a majority...
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