PubMatic and Playground xyz Partner to Solve Scale Woes for Attention-Seeking...
Getting consumers' attention is about to get easier. Supply-side platform (SSP) PubMatic and attention vendor Playground xyz have struck a commercial partnership, offering marketers easier access to...
View ArticleWhat Moderna Has Learned About Maintaining Brand Relevance
Healthcare and pharmaceutical companies are not well known for strong enterprise branding, as historically, most of the focus was on branding the products. Only recently have pharma companies increased...
View ArticleAd Buyers Redirect YouTube Strategies After Report Accuses It of Violating...
Ad buyers have switched up their YouTube strategies after a report rocked the industry late last month, accusing the tech giant of misleading advertisers, sources told Adweek. Google Video Partner...
View ArticleGoogle Extends WNBA Changemakers Partnership Through 2025
One of the WNBA's biggest sponsors is getting further into the game. Google is extending its marquee partnership with the league through 2025 as the popularity of women's basketball continues to grow...
View ArticleRoku and Shopify Partnership Brings Easy Checkout to Streaming TV
Roku, one of the earliest streaming services to debut shoppable experiences, is rolling out new offerings. Top line Shopify and Roku are expanding their existing partnership in what they say is a...
View ArticleThe Speed of Culture Podcast: Exploring Paris Hilton’s Journey From Icon to...
Paris Hilton is globally recognized and celebrated as a businesswoman, socialite, model, actress, singer and DJ. Today, she is increasingly defined by her role as an influential media personality and...
View ArticleBrave Commerce Podcast: Fostering a Sense of Ownership in Your Employees
"Beauty changes peoples' lives every single day," according to this week's Brave Commerce guest Chris Chesebro, global chief digital officer at salon specialist company Wella. Products that help people...
View ArticleYour Organization Needs an Updated Revenue Model to Align Under
While you probably won't get your mouth washed out with soap by using a marketing and sales funnel strategy, your revenue generation machine is likely not as effective as it could be. Today's...
View ArticleFox’s Unscripted-Heavy Fall Lineup Faces Reality of Writers Strike
Fox is ready to face reality with its fall lineup. Following a delay due to the ongoing writers strike, Fox finally gave a glimpse of its upcoming fall lineup on Monday, announcing the premiere date...
View ArticlePublishers Turn to Livestreaming to Once Again Tap Video Budgets
As linear television viewership continues to decline, advertisers' appetite for reaching live audiences has only grown in proportion. To capitalize on this opportunity and tap into lucrative video...
View ArticleHavas Acquires Majority Stake in Uncommon Creative Studio
French agency network Havas has acquired a majority stake of 51% in U.K. agency Uncommon Creative Studio. The Vivendi-owned business said the move could help the agency, now in its fifth year, reach a...
View ArticleHow The Guardian US Fetched Ad Revenue Hike of 42% Despite Broader Downturn
The U.S. outpost of the general news publisher The Guardian finished the first quarter of its fiscal year, which ended June 30, with advertising revenues up 42% year over year, according to senior vice...
View ArticleAn Oral Hygiene Brand Made a Superhero Film to Inspire Kids to Brush Their Teeth
Advertisers borrowing cinematic techniques is nothing new, but the latest brand to do so couldn't be further away from its chosen movie genre. Dental hygiene brand SuperMouth has released the "Rise of...
View ArticleHow Account Directors Can Perfect Being the Vital Link Between Agency and Client
Agency account directors may not get much press or public accolades, but a good account person can be responsible for keeping the lights on at any agency. On paper, an account manager is responsible...
View ArticleFrom Roblox to Stanford: The College Essay of Fashion Designer Rush Bogin
Editor's Note: The following is the college application essay of 18-year-old fashion designer and creator Rush Bogin, best known for his now multimillion-dollar business and success with UGC and...
View ArticleMcDonald’s McCrispy Campaign Sees Sandwich Explode Into France
With the flames of the latest chicken sandwich war being stoked in France, McDonald's has aimed to ensure that its McCrispy sandwich explodes onto the scene with a new ad campaign that concentrates on...
View ArticleOgilvy Wins Global Creative Duties for Jameson
Pernod Ricard's Irish whiskey brand Jameson has selected Ogilvy as its next global creative partner. Ogilvy won the competitive pitch against longtime incumbent TBWA and Publicis New York, according to...
View ArticleHow Abercrombie & Fitch Is Celebrating Differences and Championing Authenticity
If you reminisce about the fashion trends that dominated the '90s and early '00s, Abercrombie & Fitch probably comes to mind. With its signature dark lighting and distinct cologne scent, the store...
View ArticleSmall-Business Marketers Invest Big in AI and Automation
Big business-to-business firms often get their hands on artificial intelligence first, but their smaller counterparts need the technology just as much. A report from data and analytics firm Integrate...
View ArticleEffective Generational Marketing Is About Telling the Right Story
In 2023, there is no shortage of marketing messages. Truth be told, there's a torrential flood. But if you're savvy enough to tailor your storytelling to unique cohorts, your content strategy can soar...
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