Restaurant Cookbooks Are a Done-to-Death Marketing Tactic—and One That Still...
As historically minded foodies will tell you, some of America's favorite edibles came about by accident--mistakes and last-minute substitutions in the kitchen that, instead of leading to disaster,...
View ArticleOne Year In, The Wall Street Journal’s Buy Side Is Fine-Tuning Its Affiliate...
The business publisher The Wall Street Journal launched its affiliate commerce arm, Buy Side, last June, in a bid to parlay its recommendation authority and affluent readership into a new source of...
View ArticleApple’s iPhone Is the Trusty Companion to a Tractor Driver Going ‘Two Miles...
After winning the coveted Film Grand Prix at Cannes Lions for the comedic spot "R.I.P. Leon," Apple continues the "Relax, It's iPhone" campaign by slowing it way down. The new ad, "Tractor," follows a...
View ArticleSamsung Parodies ‘90s Teen Horror Movies as the Flip Phone Returns
Samsung is playing into people's anxieties around switching phones with an ad inspired by teen horror movies such as "Friday the 13th." The spot is a follow-up to last year's "Join the Flip Side," by...
View ArticleBoston THC Party: Cannabis Execs Protest High Taxes on Weed Industry
For those who might have skipped a few classes in high school, a quick recap here: in 1773, a group of colonists dumped 342 chests of tea into the Boston Harbor in what would become one of the most...
View ArticleThe Next Frontier in Retail Media Is Audiences
Search in retail media is king today, has been for some time and will continue to be for a while. But every good story has an up-and-comer, and in our relatively new world of retail media that new kid...
View ArticleExclusive: It’s Game On for the NWSL’s World Cup Marketing Campaign
With just days to go until the U.S. Women's National Team begins its quest for an unprecedented third World Cup championship in a row, the National Women's Soccer League unveiled the next stage of its...
View ArticleAdweek Podcast: The Unsung Agency Heroes That Speak Clients’ Language
Ad agency account directors can wear multiple hats on any given day: strategist, researcher, planner and chief client liaison officer, the list goes on. The role requires skills that go well beyond...
View ArticleIt’s Not Hype to Call the OXO Salad Spinner Revolutionary
Twenty-five years ago this month, a revolutionary new machine for the home appeared, capable of generating an impressive 1,100 revolutions per minute. Absent any other details, one might venture it's...
View ArticleInfographic: Summer Vacations Are Back (on a Budget)
It's officially summer, according to the calendar, but is summer officially back? Data from GroundTruth, a data analytics and media company, shows visits to American tourist attractions were up 187% in...
View ArticleOff the Clock: Social Media Specialist by Day, Pop Star by Night
Despite its reputation as a haven for live music, the city of Austin, Texas, had arguably not produced a proper pop musician until Jes?s Acosta launched Sobbrs in late 2016. At the time, the city had...
View ArticleLessons Learned: Slow and Steady Won the Digital Marketing Race for...
In 2012, at the start of the DTC boom, Katya Constantine founded DigiShopGirl Media. The digital agency used two relatively new technologies at the time--digital media and programmatic advertising--to...
View ArticleWhy Omnicom Media Group Now Manages Business Development for All Its Agencies
Media agencies don't want to be media agencies anymore, and they haven't for a while. Omnicom Media Group (OMG), the Omnicom subsidiary that oversees the holding company's media agencies OMD, PHD and...
View ArticleCan Condom Brand P.S. Score With an Anti-Macho Message? This CMO Thinks So
Like all of the 70,000 ground troops who'd be part of the Iraq War in 2003, Rob Seo--part of the Marines' 4th Light Armored Reconnaissance Battalion--saw things he'll never forget. But today, two...
View ArticleHow to Manage 6 Generative AI Weaknesses That Impact Brand Experiences
No CEO wants to lose $100B of market value because of an AI mishap. Is now the right time for brands to jump in and fully invest in ChatGPT and other generative AI experiences? To make that decision,...
View ArticleGranola Doesn’t Mean Boring: Kellogg’s Bear Naked Blazes Trails for Nude Hiking
For nature lovers, there's nothing more liberating than venturing into the great outdoors. But some people like to get even closer to nature--with not even clothes between them and the open air. Naked...
View Article‘The Best Packaging Is No Packaging:’ Dr. Bronner’s New Carton Has 82% Less...
This month, after a comprehensive review of the alternatives to its current post-consumer-recycled (PCR) plastic bottle, Dr. Bronner's launched a new paper-based carton package. Marketed as a refill...
View ArticleJohnnie Walker Recruits Ted Lasso’s Boss For Women’s Sports Campaign
Hannah Waddingham may be more of a rugby fan in real life, but the Emmy-winning actress has been inextricably linked to soccer since her C-suite days in the beloved comedy Ted Lasso. Taking advantage...
View ArticleIntuit TurboTax Names R/GA Its Lead Creative Agency
IPG creative agency R/GA has won Intuit TurboTax's business, following a creative review that began in March. Intuit brands include Intuit TurboTax, Credit Karma, QuickBooks and Mailchimp. R/GA will...
View ArticleExploring the Power of the Storefront With H&R Block’s Jill Cress
We're so excited to bring you this special episode of Marketing Vanguard live from Commerceweek to hear Jill Cress, chief marketing officer of H&R Block, discuss the necessity of human connection...
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