Desperados Just Released a Summer Earworm With App That Turns Dance Moves...
In 2021, Heineken's tequila-flavored beer Desperados launched an app called "Rave to Save" that let people convert their dance moves into donations to nightclubs hard hit by the Covid-19 pandemic....
View ArticleAdweek Audio Awards Jury Revealed Including Acast, Spotify and SiriusXM Execs
Adweek's Podcast of the Year Awards have rebranded to become the Adweek Audio Awards, and this year's winners will be chosen by jurors from companies including Acast, Spotify, SiriusXM and Stitcher....
View ArticleExclusive: Brooks Running Names Assembly Its Paid Media AOR in North America
Brooks Running, a retailer specializing in performance-grade running footwear and clothing, has named Stagwell media agency Assembly its paid media agency of record. Assembly's new scope includes...
View ArticleThe CW’s Upfront Volume ‘Basically Flat’ in a Down Market
The CW is finally winding down upfront talks in its first year under new parent company Nexstar. During a Nexstar earnings call on Tuesday, CEO Perry Sook said the network had a good overall...
View ArticleSquarespace Gets Meta Again By Exploring Dual Identities of Beef Star Joseph Lee
Squarespace captured attention earlier this year with a Super Bowl ad starring an army of more Adam Drivers than viewers could count. The Emmy-nominated campaign got even more meta with a...
View ArticleHallmark’s Wonya Lucas to Depart as President and CEO at End of Year
Wonya Lucas, president and CEO of Hallmark Media, will step down from her current role at the end of 2023. The executive joined the company in 2020 during a tumultuous period following the departure of...
View ArticleWalmart Brings New Augmented Reality Features to iOS App
Walmart launched the View in Your Home augmented reality platform in its flagship mobile app in 2022, allowing shoppers to see a selection of products in AR before making a purchase. Now, the retailer...
View ArticleCan a Creative Agency Reshape Portland?
Like any other city, Portland, Oregon exists beyond its borders as the image others project from it. If that tableau features alabaster creatives in thrift-store ensembles pedaling tall bikes from...
View ArticleWhy Brands Like Reformation, Peak Design and Ettitude Are Showing Up on a...
A new feature on carbon accounting app Commons steers people toward more sustainable brands, encouraging swaps to lower their overall climate impact. Commons, which connects to peoples' financial...
View ArticleHyper-Realistic CGI Ads Are Taking Over Your City, and Your Timeline
A giant Barbie towers over Dubai's business district, unfixing her long limbs from a plastic Mattel box as tall as the Burj Khalifa skyscraper. In London, an underground train car adorned with...
View ArticleExclusive: Netflix Closes First Upfront Season, Doubles Ad Tier Monthly...
Netflix is officially crossing the upfront finish line for the first time. Adweek has exclusively learned the company has closed its first upfront and doubled its monthly active users globally to more...
View ArticleLoki and Michael Scott Walk Into a McDonald’s: Brand Serves Up Iconic TV and...
George Costanza in Seinfeld treats his date to a Big Mac, while The Office boss Michael Scott loves a Filet-O-Fish. Troy Dyer in Reality Bites enjoys a Quarter Pounder with cheese, and the characters...
View ArticleSalesforce’s AI-Focused Brand Campaign Has a Lot of Questions
Salesforce is not new to artificial intelligence (AI), having used the technology through its platform in various ways for the last decade. But, as with most tech companies, it has faced a surge in...
View ArticleWeed Edibles Brand Spoofs Big Pharma in SNL-Style Ad
Anyone who has suffered from tennis ankle, air guitar back, scrolling finger or bicycle seat butt can relate to a character named Randy Falcon, the star of a new ad campaign for cannabis brand Cheeba...
View ArticleFancy Feast Threw a Party for Cat Lovers Who Don’t Usually Meet IRL
Last year, cat food brand Fancy Feast hosted a restaurant pop-up called Gatto Bianco, where people could eat like their feline companions. After garnering buzz among cat lovers, the brand's marketing...
View ArticleUM’s New Commerce Tool Gives Clients More Control Over Their Retail Media...
Before the pandemic, UM was working with a handful of clients on retail media and commerce investments that totaled about a few hundred million dollars in billings. Now, as many 40 clients are driving...
View ArticleIn Disney’s Push for Streaming Profitability, More Price Hikes Are Imminent
Disney is making its ad tier numbers (and price hikes) part of your world. During an earnings call on Wednesday evening, CEO Bob Iger shed some light on Disney+'s ad tier, revealing that, as of the end...
View ArticleHow Publishers Are Preparing for Google’s AI-Enhanced Search
In May, Google unveiled the beta version of its Search Generative Experience (SGE) technology--a product that uses artificial intelligence to answer search queries on-page--and the technology has sent...
View ArticleWill This Revival Be the One That Sticks for Crispin Porter + Bogusky?
A "Where Are They Now" epilogue for the golden years of Crispin Porter + Bogusky would be endless as seemingly every major shop has a connection back to the glory days of Crispin. Those days are gone,...
View ArticleRegal Cinemas Uses FOMO to Pull Movie Fans Into the Multiplex
A creepy long-haired creature levitates into a pool party, adding some unexpected terror to an otherwise sunny day. The demon hasn't arrived to possess souls but rather to ask questions. Namely, why...
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