Mattress Firm’s Branded Podcast Drives In-Store Sales With iHeartMedia
Data from Mattress Firm's podcast campaign with iHeartMedia, which ran in 2022, shows that the medium is driving sales. The retailer ran a branded podcast called "Chasing Sleep" with iHeartMedia's Ruby...
View ArticleThe New York Times Updates Terms of Service to Prevent AI Scraping Its Content
Among the early use cases of AI within newsrooms appears to be fighting AI itself. The New York Times updated its terms of services Aug. 3 to forbid the scraping of its content to train a machine...
View ArticleThe Emmys Gets New Airdate Following Delay From Writers and Actors Strikes
After moving out of September due to the ongoing writers and actors strikes, the Emmys has locked in a new airdate. Top Line The Television Academy and Fox announced today that the 75th Emmy Awards...
View ArticleA Giant in Grocery, Instacart Wants to Be a Back-to-School Destination, Too
As back-to-school season rolls around, it's a given that parents will worry about the welfare of their progeny--their safety, academic performance, the risk of cyberbullying and even what's in the...
View ArticleMilkPEP Uses AR Snapchat Lens to Promote Fortnite Gaming Experience
As part of its push to reach video game fans, milk processor education program MilkPEP created Zany Ziplines, a mini-game available in Epic Games' massively popular battle royale title Fortnite. To...
View ArticleEIBWC Podcast: Building Businesses With Equity
In a volatile media landscape, the creator economy has surged, budgets are growing, creators are creating and increasingly major brands are redirecting budgets to creator campaigns. As the industry...
View ArticleProfessional Softball Spent Decades Building Its Brand. Now Brands Want In.
Harnessing softball's big-league marketing power requires brand investment from the Little League on up. At Major League Baseball's All-Star Week in Seattle, softball players started off the...
View ArticleExclusive: Following a Rebrand, Indie Creative Agency This January Wins...
Lufthansa Group, the global airline headquartered in Cologne, Germany, has awarded its North America creative business to Washington, D.C.-based indie agency This January. The agency will focus on...
View ArticleLa La Land Director Damien Chazelle Explores Memory in Hennessy’s Surreal...
Academy Award-winning director Damien Chazelle, known for movies such as La La Land and Whiplash, tells a mind-bending tale about memory in a 7-minute film for Hennessy X.O. that was three years in the...
View ArticleFrom Media Maven to Fandom CMO: Unveiling the Journey of Stephanie Fried
In the world of media, fandom and gaming, Stephanie Fried's journey is nothing short of remarkable. With a career spanning prestigious names like NBC, VEVO, Discovery, and Conde Nast, Fried's...
View Article3 Key Themes That Incapsulate the Evolution of Influence
In today's interconnected world, social media platforms are the new town squares where creators and influencers hold court. And even in the relatively short amount of time that influencers have been...
View ArticleMay the Fourth Era of Advertising Be With You
In a rapidly evolving landscape, accurately predicting the future of online advertising is no easy task. Four years ago, I wrote an article for Adweek outlining the emergence of the fourth era of...
View ArticleThe Brooklyn Dumpling Shop Isn’t Your Grandfather’s Automat—Nor Is Its Marketing
On a Thursday morning in April of 1991, New Yorkers trooping through midtown beheld a wistful sight. The Horn & Hardart automat on the corner of 42nd Street and Third Avenue--the lone holdout of a...
View ArticleAs Jobs Picture Improves, Indeed Adapts to the Way We Work
Global recruitment platform Indeed is taking advantage of a brightening global job market and the demise of the so-called "great resignation." The leading job search platform has kicked off "The World...
View ArticleElvis Is in the Building: Jungle Room Pop-Up Hits Nightclubs in Major Markets
Elvis is in the building. The King of Rock 'n' Roll, though not actually resurrected, may be on-site in spirit in a first-of-its-kind marketing stunt that will reimagine his beloved "jungle room" from...
View ArticleBrands Face Threads Fatigue as App Loses Nearly 80% of Daily Active Users
The hype surrounding Meta's shiny new platform has met an awkward reality. Brands, once quick to establish their Threads strategy, tone of voice and regular posting cadence, are scaling back their...
View ArticleLessons in CEO Reputation Management With Havas Formula Chief Tara Reid
If 2023 has taught us anything, its that modern leaders must be equipped to handle growing public scrutiny. In an economy where customers want brands to live their values, a single tweet or TikTok...
View ArticleAmazon’s Generative AI Investments Is Bigger Than You Think
Amid Google and Microsoft that often make headlines for their AI investments, Amazon appears to be a silent player stepping up its AI accelerator to capture business from the generative AI boom. The...
View ArticleLonely at the Top: Investing in Generational Change for AAPI Leaders
While the saying "it's lonely at the top" is cliche, it is also an acute reality for the less than 2% of Asian American and Pacific Islander (AAPI) women in C-suite roles. Without a large enough pool...
View ArticleInitiative US CEO Stacy DeRiso: Client Retention Is Impossible Without Happy...
When Initiative U.S. CEO Stacy DeRiso joined the IPG media agency in 2021, it was an "interesting time" to assume the role, she mused. The agency had just secured the T-Mobile business--a $1.2 billion...
View Article