‘Proactive and Not Reactive:’ How Charity NSPCC and Agencies Sustain...
Deep in the lockdown era of the Covid-19 pandemic and shortly after police in Minneapolis murdered George Floyd--sparking global protests against systemic racism and police violence--creator Dan Mosaku...
View ArticleShoppable Ads Are Paying Off for Smart TV Owners
Shoppable ads are turning out to be a smart move for smart TV advertising. Top line A recent survey of 1,000 smart TV owners from Samsung Ads and AI-powered video and tech platform Kerv Interactive...
View ArticleAfter Going Public, Birkenstock Builds Interactive Parks to Help New Yorkers...
Footwear brand Birkenstock was previously known for making unstylish but comfortable and durable shoes. But after a recent surge in popularity, the brand has gone public--and put its best foot forward...
View ArticleWPP Combines VMLY&R With Wunderman Thompson to Form VML
WPP has merged Wunderman Thompson and VMLY&R to create VML, a new agency that combines brand experience, customer experience and commerce under the leadership of Jon Cook as global CEO and Mel...
View ArticleAdopting Channels in New Ways Is Driving PepsiCo’s Marketing Success
As the owner of brands such as Pepsi, Mountain Dew and Gatorade, PepsiCo's core focus across its marketing is to tap into culture, demonstrate its relevance to consumers' lives and engage them at their...
View ArticleLGBTQ+ Culture Challenges Brands to Set New Goals Beyond Profit
When a campaign focused on LGBTQ+ communities wins on the awards circuit, the reality of industry rainbow-washing forces me to ponder: What was the motivation for entering this work? Look, for example,...
View ArticleThe Speed of Culture Podcast: A New Era of Sports Fandom
Despite the rise of digital collectibles, physical memorabilia is still relevant. In fact, companies like Fanatics Collectibles have experienced a significant rise in popularity in recent years. What...
View ArticleFaux Ads and AI Influencers Boost Creative Opportunity
Amid rapid growth of the creator economy, many marketers struggle to keep up with the speed of internet culture. This was a key theme that emerged during Social Media Week Europe last week. In a panel...
View ArticleNatasha Lyonne Doubles Down on Style in Old Navy’s Holiday Ads
Old Navy has officially entered its holiday era with new spots starring actor Natasha Lyonne. The retailer--which kicked off its holiday campaign around the same time last year with The...
View ArticleBottoms Up, Partiers: Booze-Free Brand Says ‘Drink Like You Mean It’
People who rage late into the night aren't usually the ones to rise early the next morning. And those who drink themselves silly aren't often thinking about their health. But a campaign from an alcohol...
View ArticleCreators Can Help Brands Cut Through the Noise, Here’s How
The average person spends around 400 minutes per day online, according to research firm GWI. Social media platforms, including Facebook and TikTok, account for an increasing amount of this scrolling...
View Article5 Lessons for Marketers From Patagonia Founder’s New Book
After 50 years in business, Patagonia founder Yvon Chouinard and director of philosophy Vincent Stanley have published a roadmap for the next half-century. The Future of the Responsible Company: What...
View ArticleMark Read on WPP’s Latest Mega Merger—the Formation of VML
In a business sector that has seen the emergence of Deloitte and Accenture into the advertising sector, WPP's merger of two of its flagship agencies--VMLY&R and Wunderman Thompson--to form an...
View ArticleNBCUniversal’s Paris 2024 Ad Sales ‘Double’ the Pace of the Olympics in Tokyo
With 10 months to go until the opening ceremony in Paris, NBCUniversal is seeing record-setting ad sale revenue. The company is "further ahead than we've ever been, from a pure sales perspective," Dan...
View ArticleArnold Intelligence: Schwarzenegger Spoofs AI to Promote His New Book
Arnold Schwarzenegger has been many things: bodybuilder, movie star, governor of California-and now a self-help guru. This month, Schwarzenegger released a self-help book titled, Be Useful: Seven Tools...
View ArticleGirl Meets Farm’s Molly Yeh on Cooking and Cultivating Community
Food is often considered a universal language; a dish can share more about a person's history and culture than words themselves. Molly Yeh has gone from blogging her favorite recipes to sharing them on...
View ArticleEE Bursts Telecom Bubble With a Bold Business and Ad Overhaul
When you think of U.K. telecom giant EE, Kevin Bacon might be the first thing that comes to mind. The Footloose actor has fronted the brand's marketing campaigns for over a decade, where he's been...
View ArticleGlenmorangie’s CMO-Turned-CEO Raises a Glass to Creativity
For luxury conglomerate LVMH, Scotch brand Glenmorangie is a jewel in the crown of its wine and spirits portfolio. In 2022, the category brought in just over $7 billion in revenue for the French group....
View ArticleThis Bold Campaign Busts Taboos About Female Sexuality and Cancer
The scenes in a new campaign from nonprofit GirlvsCancer may make some viewers uncomfortable--and not just because the women in them are talking about cancer. In perhaps the most provocative ad, a...
View ArticleHow the NFL’s Super Bowl Ad Drove Flag Football Fever and Attracted Brands to...
Handing off the NFL's Super Bowl commercial to flag football scored huge growth for the sport, but it took a whole team of athletes, coaches, schools, leagues and brand partners to push it over the...
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