AT&T’s 5G Helmet for Deaf Athletes Makes Football More Accessible
In 1892, a quarterback named Paul D. Hubbard invented a way to communicate privately with his teammates at Gallaudet University, a school for deaf and hard of hearing students. Worried that opposing...
View ArticleHow Disney’s Goosebumps Campaign Took Over Spooky Season
If New York, Seattle, Los Angeles, Chicago and Atlanta seem spookier than normal this October, you have Disney to thank. The company's new series Goosebumps premiered on Friday, Oct. 13, alongside a...
View ArticleVerified Accounts on X Spread 74% of Wartime Misinformation
As the latest Israel and Hamas war reaches its two-week mark, an overwhelming surge of videos and photos claiming to portray the ongoing turmoil has inundated social media platforms. So far, Elon...
View ArticleIt’s Not Easy Being Green: Preparing for the FTC’s Updated Green Guides
Over the past five years, products making environmental, social and governance (ESG) claims have outpaced those that do not, according to a joint McKinsey and NielsenIQ study. ESG products now account...
View ArticleSnap and the Louvre Restore Egyptian Antiquities in AR
Visitors to the Mus?e du Louvre in Paris can view a selection of Egyptian artifacts in new ways thanks to Egypt Augmented, a series of augmented reality experiences created by Snap's AR Studio....
View ArticleTikTok Celebrates Halloween With Spooky Augmented Reality Effects
TikTok is allowing people to celebrate the Halloween season by adding a variety of themed AR effects to their videos on the social networking platform. TikTok users can change their appearance with AR...
View ArticleAdweek Podcast: Real LGBTQ+ Allyship From Brands Matters Now, More than Ever
In October, Dylan Mulvaney issued a message to advertisers after former brand partner Bud Light failed to support her through transphobic hate and dented its own sales in the process. "If you're going...
View ArticleBuzzFeed Inc. Quietly Shutters Catalyst, Complex Media’s Audience Network
Entertainment publisher BuzzFeed Inc. quietly shuttered Catalyst, the audience network originally launched by Complex Media in March 2020, over the summer, according to three people familiar with the...
View ArticleAgencies and Activists Demand B Lab Strip Havas of Its Certification, Update...
Activist group Clean Creatives and 26 B Corp-certified agencies submitted an official complaint to B Lab this week in a move that formalizes a growing critique of the global nonprofit within the...
View ArticleBooking.com Is Striking a New Balance Between Brand and Performance
In 2022, Booking.com showed up at the Super Bowl for the first time with a spot starring Idris Elba. It booked a second ticket to the Big Game in 2023, making a comeback with actress and producer...
View ArticleQ&A: Dept’s First Global DEI Leader on the Need for Progress
The role of diversity and inclusion within creative agencies has been under scrutiny for years now, with many companies introducing executive positions to oversee a maturing workplace culture....
View ArticleWhat to Consider About Speaking Out on Israel-Hamas War
The old saying "think before you speak" is probably best applied to anyone in a leadership position during circumstances of great magnitude. With the latest war in the Middle East and the unimaginable...
View ArticleCrosby Studios, Fusalp Let Customers Try on Clothing With Zero10’s AR Tech
Interior design firm Crosby Studios partnered with fashion AR try-on company Zero10 to add augmented reality features to the Crosby Studios x Fusalp collaboration inside Fusalp's Paris flagship store....
View ArticleSnap Brings AR Tech to Classrooms to Help Students Learn STEM Concepts
Snap partnered with ed-tech company Inspirit to bring augmented reality technology to classrooms across the U.S. with the goal of helping students better understand STEM concepts. Inspirit's platform...
View ArticleAutodesk and Maximum Effort Buy Into More Human B2B Marketing
A company doesn't have to tell a buyer every detail and benefit of its product to prove its value. It just needs to show it in action. B2B marketers, with the help of their creative partners,...
View ArticleAudio’s Next Play: Unlocking the Power of Sound
Audio has become an invaluable tool in marketers' arsenals. To further explore its potential, Adweek held Audio's Next Play, part of the Crack the Code virtual series. Marketers from brands and...
View ArticleChips Ahoy Highlights Multicultural Artists Using Augmented Reality
Cookie maker Chips Ahoy is celebrating multicultural artists with its "Happy By Design" campaign, which allows people to access an augmented reality art gallery from anywhere in the world. For this...
View ArticleA Regular Dad Does Olympic-Level Gymnastics in Fintech Brand’s Playful Ad
Fin-tech marketing tends to be dry and product-focused. Nordic company Vipps MobilePay breaks the mold with a new film celebrating its ease of use with an elaborate gymnastics routine. Directed by the...
View ArticleMeta and Adweek Combine the Forces of Creators and Brand Leaders
The creator economy continues to evolve at a rapid rate. Impacted by current events across multiple industries like the entertainment work stoppages and fossil fuel brands entering the space for the...
View ArticleThe Serious Brand Strategy Behind Silly Halloween Costumes
The idea started with Duke the dog. The golden retriever is the pet of Jay Bush, brand ambassador for Bush's Best, the well-known brand of baked beans. Duke is also the star of the brand's TV spots,...
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