3 Ways Voice AI Will Change the Way We Shop in 2018
I've seen the rise of mobile and omnichannel retail from within the industry. Ten years ago, when I worked at Walmart.com, Amazon was becoming a powerhouse beyond books and Walmart was redesigning its...
View ArticleSnapchat Is Making App Install Ads More Targeted With Deep Links
Snapchat's ad-tech pipes are getting a little deeper. For advertisers that run ads that promote app installs (by prompting users to swipe on the screen to download an app), brands can now deep link...
View ArticleUnited Airlines Salutes Winter Olympians, and Its Own Employees, as...
Air Raider. Arctic Angel. King Quad. Storm Tamer. Winged Wonder. These are some of the "superheroes" appearing in mcgarrbowen's new United Airlines campaign ahead of the 2018 Winter Olympic and...
View ArticleGoDaddy Is Sitting Out Super Bowl LII
GoDaddy, the online brand, which was a Big Game staple for years, is sitting out Super Bowl LII, although in another way the brand is returning to its roots. After skipping Super Bowl 50, GoDaddy...
View ArticleThis Countertop Dishwasher Is as Clever and Eco-Friendly as It Is Beautiful
Remember that one time Business Insider ran an article on what dishwashers look like on the inside while they're running? There's a market for that. In partnership with Frog, Heatworks has launched the...
View ArticleYour Facebook Group May Soon Be Able to Host a Watch Party
Facebook has placed a great deal of emphasis on Facebook Live and groups in recent months, and the newest feature it is testing combines the two. Vice president of product Fidji Simo announced in a...
View ArticleHow Fox Is Using the Post-NFC Championship Slot, Its Most Valuable Real...
As broadcast networks roll out new series each season, some of them rely on tried-and-true launching pads on their schedule, usually following their biggest shows. CBS uses the post-Big Bang Theory...
View ArticleBill Hader Stars in Pringles’ Very First Super Bowl Ad
Pringles has released a short teaser to its first Big Game ad, revealing Trainwreck actor Bill Hader as the star. He'll be showcasing "flavor stacking" in the Super Bowl LII 30-second spot on Feb. 4....
View ArticleKFC Made Some Very Weird Relaxation Videos to Help You Deal With Life in...
Remember when Don Draper's had his epiphany at the meditation retreat? It inspired him to dream up a famous commercial, but it could easily have led to something like KFC's "Comfort Zone," a...
View ArticleMars Puts $1.4 Billion-Plus Global Media Business in Review, Looks to...
Mars, the confectionery, pet care and food conglomerate behind brands like M&M's, Snickers, Orbit and Pedigree, is placing its global media business in review as it looks to consolidate all...
View ArticleHGTV Launched a Design Assistant Facebook Messenger Bot
Scripps Networks Interactive launched an HGTV Facebook Messenger bot, designed to help users discover design inspirations that they can implement in their own homes. The bot, named Hazel, allows users...
View ArticleWas This Little-Known British Ad the Most Emotionally Engaging of 2017?
Wait, we're not done with the 2017 lists yet! Here's an intriguing one from research firm System1 ranking the 10 most emotionally engaging spots of the year--based on testing of 705 award-winning or...
View ArticleThese 6 Digital Stats on Alexa, Brand Safety and Snapchat Grabbed Our...
The whirlwind of last week's Consumer Electronics Show in Las Vegas is in the rearview mirror now. Not surprisingly, the event was full of data and stats about everything from the Internet of Things to...
View ArticleAnna Faris Pushes Kind Protein Bars by Reading Horrible Reviews of Rival...
This is a real offer: Try a healthy snack that tastes like some combination of hyena crap, garbage, resentment and sawdust. Bring it on, you say? The marketer Kind feels confident that its new...
View ArticleOvercoming the Fragility of Trust in Today’s Connected World
In today's world of social media speed, fake news and announcing deaths before they happen, how does a brand not just gain the trust of their consumers, but keep it, as well? I attended the Family...
View ArticleNASA Brought Mars to Earth at This Year’s CES
The Consumer Electronics Show is meant to display the future of humanity. There's a certain optimism in looking at how technology advances society; how we can take an ordinary refrigerator and make it...
View ArticleSamsung and VML Poland Win Adweek’s Grand Arc Award
Polish cosmonaut Tadeusz Kuziora was one of a handful of elite pilots who trained for the Soyuz 30 mission in the late 1970s, but he never made the journey into space. Until he did, four decades later...
View ArticleDuplass Brothers’ Creative Shop Donut Expands Reach to New York
Donut, the Los Angeles creative agency launched last year by indie filmmakers Mark and Jay Duplass, is already expanding to the East Coast--setting up shop in New York. The agency hired Sarah Dale to...
View ArticleCan a Water Called Liquid Death Beat the Energy Drinks at Their Own Game?
It's jarring to see a water brand called Liquid Death. But what if it's actually just right for the times--appealing to young people in the brand language they tend to like, but promoting a healthier...
View ArticleDiversity Finally Comes to Facebook’s Board of Directors
Facebook's board of directors welcomed its first African-American member, as American Express chairman and CEO Kenneth Chenault will take a seat effective Feb. 5. Chenault has been with American...
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