Steak-umm Finally Gets Twitter Verified, but Is Still Mad as Hell and Not...
Steak-umm, the frozen sliced cheesesteak meat brand, has finally found the promised land, earning the blue checkmark of Twitter verification that it's coveted so desperately. But it's still kinda...
View ArticleIndie Agency Launches Team Dedicated to Infusing Emerging Tech Into All Creative
Minnesota indie agency Periscope is making a commitment to infuse emerging tech--including virtual reality, augmented reality and artificial intelligence--in every aspect of its creative work....
View ArticleToyota Returns to the Super Bowl After Sitting It Out Last Year
After taking a hiatus in 2017, Toyota will return to the Super Bowl LII on Feb. 4, with two 60-second spots, a representative for the automaker confirmed to Adweek. The person said one of the Big Game...
View ArticleNiantic Details Pokemon Go’s New Community Day Event
Niantic announced a new monthly worldwide event in Pokemon Go called Community Day. Each month's Community Day event will last for just three hours, and it will give players the chance to capture a...
View ArticleCVS Will Stop Altering Beauty Images in Stores and Online
CVS Health announced a major plan to stop altering beauty-related images featured on CVS Pharmacy products or in CVS marketing online and in stores. "As a woman, mother and president of a retail...
View ArticleIBM Watson Partners With Data Marketer Jivox for Ads That Change With the...
IBM's Watson Advertising, formerly The Weather Company, is partnering with personalized data marketer Jivox to create and deliver contextual ads in real-time. Ads can be tailored based on dynamic local...
View ArticleJonathan Goldsmith’s First Big Campaign for Astral Tequila Is … Most Interesting
These days, Astral Tequila piques Jonathan Goldsmith's interest. The dapper, bearded pitchman, who long portrayed Dos Equis' Most Interesting Man in the World, appeared in a teaser and a subsequent...
View ArticleLaura Dern Says Creators Need to ‘Catch Up’ With Audience’s Desire for...
Fresh off her powerful acceptance speech at the Golden Globes for her role as Renata Klein in HBO's hit Big Little Lies and her part as a leading character in the new Star Wars: The Last Jedi, Laura...
View ArticleSkittles Wants Its Super Bowl Ad to Be Exclusive. So It’s Showing the Spot to...
Skittles is creating a 60-second spot for the Super Bowl but the ad won't air during the Big Game on Feb. 4. Instead, one teenage fan of the brand--Marcos Menendez from Canoga Park, Calif.--will see...
View ArticleRoku Is Introducing an OTT Advertising Measurement Service
As TV viewing habits continue to change significantly, marketers are searching for other ways to engage with these fragmented audiences. For instance, more and more marketers are shifting a large chunk...
View ArticleHere’s What You Need to Know About Marketing Automation
Netflix's Bill Nye Saves the World was keenly anticipated by nostalgic fans in their 30s who love science, and based on the ratings after two seasons, the show does not disappoint. In fact, Bill and...
View ArticleEmbracing an Awkward Moment Can Save a Life, Say Droga5’s Suicide Prevention Ads
An awkward silence among friends isn't just a moment to gloss past. It could be an opportunity to save the life of someone you care about, says a new PSA. It's part of a lighthearted but powerful new...
View ArticleVIDEO: This Japanese Tech Company Taught Its Robot to Play Ping Pong
On the final day of the Consumer Electronics Show last week, I was walking through the crowded Las Vegas Convention Center when I saw the usual gaggle of techies blocking an aisle. Cameras drawn, they...
View ArticleDoritos and Mountain Dew Join Forces for an Epic Super Bowl Spot Starring...
What's more epic than one brand in a Super Bowl ad? Two brands in one ad! PepsiCo announced that two of its brands--Doritos and Mountain Dew--will share air time during the Big Game in an epic...
View ArticleShaun White and Lindsey Vonn Rise From the Ashes in Beats by Dre’s Winter...
Sports marketing has always reveled in the thrill of victory. But highlighting the agony of defeat can be even more inspiring when the audience knows the athletes pick themselves up, come back from...
View Article72andSunny Welcomes New Managing Director From Wieden + Kennedy, Promotes ECD...
After strengthening its leadership team in Los Angeles in November, 72andSunny has set out to build up its New York office with some key strategic moves--hiring Jessica Monsey as managing director,...
View ArticleKevin Durant’s Thirty Five Media Will Work With Athletes on YouTube Content
Creative development and media company Thirty Five Media, owned by National Basketball Association superstar Kevin Durant and his business partner, Rich Kleinman, announced that it will work with...
View Article9 Ways Networks and Streaming Rivals Are Fighting Back Against Netflix This Year
The Television Critics Association's winter press tour comes to a close today, capping 14 days in which approximately 40 broadcast, cable and streaming outlets presented their early-2018 shows to...
View ArticleFCB Turned the Pride Flag Into a Data Slider to Help LGBTQ People Travel Safely
Global travel can be a complex undertaking for anyone, but it's especially challenging for members of the LGBTQ community. Many destinations welcome them with open arms and offer ample social and legal...
View ArticleThese Cheeky Ads From Haiti Hope to Use Trump’s Words Against Him
President Trump's comments referring to certain nations, including Haiti, as "shitholes" provoked widespread anger and outrage. But one agency creative in the Caribbean nation is working on a more...
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